If you product is suitable for it, you can make use of online sales platforms like Amazon, e-bay, Alibaba or Lazada, or a whole range of more local online marketplaces, where you may have less competition.
The key to selling online is localisation
About 2 billion people in the world order online, but only 360 million people are native English speakers. And although there are about 1,5 million people who understand English, you may have better sales chances if you present your products in their own language. And that is only one aspect of localisation. These are the four aspects that you have to think about:
- having the right products, that are in demand locally
- being on the right platforms, in the local language
- doing enough promotion, on local (social) media
- optimising your process for delivery and returns
Alliance experts can help you with all four aspects. We advise you, take care of translations, keep in touch with your customers and arrange your local fulfillment. For example in Europe we can place your products on Amazon.com in the UK, France, Germany, Italy and Spain, and manage your local fulfilment.
Let us manage your local online marketing
Online sales is more than Facebook adds or putting your products on ebay. It is a process of attracting attention, converting this to your sales platform, prompt delivery and good aftersales, in order to get recommendations and advocating customers.
We can do this as your local country manager, but on a part-time basis, which can just be a couple of hours per week. We closely align with your own marketing department and let them do the real branding activities, while we do all the proper translations.
On top of that, we have our own seller's account on all Amazon European marketplaces and on Amazon in Japan. This way you don't need to have a local company in Europe or Japan. You ship your goods to us, we will take them in consignment and we place your products on the various Amazon platforms and sell them as your distributor.
This is a perfect way to do test marketing and we can do additional advertising and promotion for you on your request.