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A new chapter
Alliance experts is
on pause
In the past 15 years we have helped many companies engage in international collaboration. We are taking a break with our commercial services, developing new knowledge and collaboration tools, this time for the health care sector.
Preserved knowledge
Relevant export content stays available.
Selected high-value articles on distribution economics, partnerships and international marketing will remain online here. Also our distributor-readiness self-assessment tool remains available.
Find new clients abroad and sell your products globally
Finding clients and developing your business abroad is always a challenge. Selling in a country that you are not familiair with is always harder and takes more time than setting up sales…
International distribution strategy & market entry plans
A clear market-entry strategy defines where to compete, how to reach customers and which investments to make before entering an unfamiliar foreign market.
Find a foreign sales agent for your export and international business
A foreign sales agent is an entity or person acting as a foreign representative for a local business. An individual or firm that serves as a foreign representative for a domestic supplier…
How distributor-ready is your export plan?
Use the self-assessment for practical reflection.
The next step
Alfred Griffioen is exploring new models for collaboration
Alfred is currently conducting PhD research at Radboud University Medical Center into collaborative business models for prevention in healthcare.
Over time, this website will grow into a knowledge base around that work: how organisations can create, distribute and sustain shared value when prevention depends on collaboration.
Open access book
Creating Profit Through Alliances
Alfred’s English-language book explains how alliances accelerate strategy, create additional value and use ten different business models to distribute that value between partners.
It includes practical cases from companies such as Philips, KLM, SAP and Capgemini, along with guidance on the legal structure of collaboration.
