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A new chapter
Alliance experts is
on pause
In the past 15 years we have helped many companies engage in international collaboration. We are taking a break with our commercial services, developing new knowledge and collaboration tools, this time for the health care sector.
Preserved knowledge
Relevant export content stays available.
Selected high-value articles on distribution economics, partnerships and international marketing will remain online here. Also our distributor-readiness self-assessment tool remains available.
Predicting revenue growth in a new export market
An important aspect when planning a new market entry is to forecast the revenue that you can expect in the first years when entering a new country.
Which country to select as your new export market?
If you want to export to new markets, then you first need to select the right countries to do business in. This can be a country where you get enquiries from, but…
International distribution strategy & market entry plans
A clear market-entry strategy defines where to compete, how to reach customers and which investments to make before entering an unfamiliar foreign market.
How distributor-ready is your export plan?
Use the self-assessment for practical reflection.
The next step
Alfred Griffioen is exploring new models for collaboration
Alfred is currently conducting PhD research at Radboud University Medical Center into collaborative business models for prevention in healthcare.
Over time, this website will grow into a knowledge base around that work: how organisations can create, distribute and sustain shared value when prevention depends on collaboration.
Open access book
Creating Profit Through Alliances
Alfred’s English-language book explains how alliances accelerate strategy, create additional value and use ten different business models to distribute that value between partners.
It includes practical cases from companies such as Philips, KLM, SAP and Capgemini, along with guidance on the legal structure of collaboration.
