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International business after Covid-19 and alternative sales approaches - Most international sales managers and export managers have experienced a lot of quality time with their partner and children at home, since in 2020 practically all of their travel has been cancelled. Some may argue that with a lot of borders still closed, international business is even impacted harder than local business. Let’s have a […]
The ultimate marketing plan for selling your food in China supermarkets - How to get your food & beverage products in the China market? The key is to start in a few high-end supermarkets and position your product there in the right way. When the standard is set, you can move to more mid-range supermarkets with more reach. Step 1: start with a brand and a clear […]
Exporting cosmetics to Russia - Being one of the biggest markets in the World for cosmetics consumption per capita, Russia seems to be very attractive for exporters from all over the World. Indeed, Russian women are ready to spend a fortune on perfumes and cosmetics. However, this market is also very challenging for exporters. In other words, they should be […]
International clients that don’t pay – overdue export invoices - As exporting company you try to make the best payment arrangement with your overseas customers. But they do not always pay in advance, and then there is the risk of non-payment. What to do? First: try to avoid this nasty situation Non-payment is something that can not be avoided. But you can reduce the risk […]