English
Türkçe
Nederlands
Italiano
Français
Español
Alliance experts:
knowledge on collaboration, distribution &
shared value
Currently on pause
In the past 15 years we have helped many companies engage in international collaboration. We are taking a break with our commercial services, developing new knowledge and collaboration tools, this time for the health care sector.
Preserved knowledge
Relevant export content stays available.
Selected high-value articles on distribution economics, partnerships and international marketing will remain online here. Also our distributor-readiness self-assessment tool remains available.
Foreign country market research & competitor analysis
If you want to invest your money in the development of new markets, it it wise to do some research first in the countries where you want to be active.
International distribution strategy & market entry plans
A clear market-entry strategy defines where to compete, how to reach customers and which investments to make before entering an unfamiliar foreign market.
Export agent commission rate, international sales agency fee
Sales agents can open a foreign market without taking ownership of your products. Their commission should reflect the work, risk and support required to create and close sales.
How distributor-ready is your export plan?
Use the self-assessment for practical reflection.
The next step
Alfred Griffioen is exploring new models for collaboration
Alfred is currently conducting PhD research at Radboud University Medical Center into collaborative business models for prevention in healthcare. Read more…
Over time, this website will grow into a knowledge base around that work: how organisations can create, distribute and sustain shared value when prevention depends on collaboration.
Open access book
Creating Profit Through Alliances
Alfred’s English-language book explains how alliances accelerate strategy, create additional value and use ten different business models to distribute that value between partners.
It includes practical cases from companies such as Philips, KLM, SAP and Capgemini, along with guidance on the legal structure of collaboration. Like employee participation or profit sharing arrangement with co-workers.
