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Alliance experts:
knowledge on collaboration, distribution &
shared value
Currently on pause
In the past 15 years we have helped many companies engage in international collaboration. We are taking a break with our commercial services, developing new knowledge and collaboration tools, this time for the health care sector.
Preserved knowledge
Relevant export content stays available.
Selected high-value articles on distribution economics, partnerships and international marketing will remain online here. Also our distributor-readiness self-assessment tool remains available.
Online sales and e-commerce in the Netherlands
The e-commerce market in the Netherlands is dominated by a small number of players, depending on the category. Shipping goods within Europe is easy.
The Return on Investment for international expansion
Once you have a strategy on how to enter a new market, you can start estimating the expected revenue and related costs. This is the basis for your Return on Investment calculation.
Difference between a distributor, franchise, agency or license for international expansion
International expansion often requires a local partner. Compare distributors, agents, franchisees and licensees to choose the model that fits your market, product and level of control.
How distributor-ready is your export plan?
Use the self-assessment for practical reflection.
The next step
Alfred Griffioen is exploring new models for collaboration
Alfred is currently conducting PhD research at Radboud University Medical Center into collaborative business models for prevention in healthcare. Read more…
Over time, this website will grow into a knowledge base around that work: how organisations can create, distribute and sustain shared value when prevention depends on collaboration.
Open access book
Creating Profit Through Alliances
Alfred’s English-language book explains how alliances accelerate strategy, create additional value and use ten different business models to distribute that value between partners.
It includes practical cases from companies such as Philips, KLM, SAP and Capgemini, along with guidance on the legal structure of collaboration.
