Our local teams will do the work
Finding distributors or retail sales channels might be straightforward, but discovering the right one that drives revenue for your business is a real challenge.
With our Scan-Launch-Grow approach we make this task significantly easier for you! Our local teams have a vast network of distributors and retail channels, know what is important to them and can reach out easily.
Africa, the world’s second-largest and second-most-populous continent, has a diverse population exceeding 1.3 billion. It’s characterized by its youth, with a significant portion under 25, presenting both challenges and opportunities for development.
African economies are diverse, ranging from resource-rich nations like Nigeria and South Africa to rapidly growing economies like Ethiopia. Key sectors include agriculture, mining, energy, and increasingly, technology and services. Investment in infrastructure and technology is crucial for future growth.
Opportunities abound in renewable energy, agribusiness, digital services, infrastructure development, and tourism. The continent’s growing middle class and urbanization also open up markets for consumer goods, financial services, and healthcare.
The supermarket landscape in Africa varies significantly across countries, reflecting the continent’s economic diversity. In regions with growing middle classes, such as South Africa, Kenya, and Nigeria, large supermarket chains like Shoprite, Spar, and Nakumatt have established a strong presence, offering a wide range of products from groceries to electronics.
Meanwhile, in less developed markets, smaller local chains and informal markets dominate. There’s a trend towards modern retailing in urban areas, while traditional markets remain crucial in rural areas. The sector is evolving, with opportunities for investment in supply chain improvements and expansion into underserved areas.
We work with local teams, who already know the market, speak the language and know the business culture.
We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.
We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.
The best way to learn about a market is to start reaching out and adjust your sales pitch on-the-go. This is what we do in our Scan-Launch-Grow approach.
1st month
We dive into your product and what sales strategy has worked for you in other countries. We show you offering to various potential distributors or brokers to collect feedback. And we review your competition so that we can determine the best market entry strategy.
2nd month
Together with you we develop a first pitch for your target group. We extend our long-list of potential targets further and start reaching out, getting to the right decision makers and pitching your product. And we discuss the results with you, in order to optimise your strategy further.
3rd and next months
We keep searching for new distributor candidates and reach out to them. We also follow-up on previous contacts we had and on leads that you bring in. We introduce you to interested parties, but we can also support in meetings or close deals on your behalf. Every month we review our results.
Nouraldin Banaeinejad
CAN Home appliances
Francis Huang
Würth
Vitello Benevetti
Harley Davidson
James Martin
Brabantia
Jing Zhang
Kamtec
Mehmet Aksoy
RR Engineers