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Supermarket goods listing fee & slotting fees - Getting supermarkets, convenience stores and drugstores as you distributor We all want our products in full sight at the shelves of any supermarket, convenience store, drugstore or department store. This will boost your sales and give your product the status it deserves. However, in order to get there, you will have to pay for it, […]
International distribution strategy & marketing channels - How to compete with your product in the global economy? How can you manage product distribution from a few thousand miles away? How does one keep up with the competition? International distribution strategy There are three ways to set-up global distribution of your products: International departments. Setting up international departments means that your brand will […]
Exporting cosmetics to Russia - Being one of the biggest markets in the World for cosmetics consumption per capita, Russia seems to be very attractive for exporters from all over the World. Indeed, Russian women are ready to spend a fortune on perfumes and cosmetics. However, this market is also very challenging for exporters. In other words, they should be […]
How to calculate a reasonable distributor price and retail margin? - If you are a manufacturer or supplier, and you want to sell your products to consumers, you will have to work with distributors and retailers, both in your home country and abroad. The margin for a distributor may range from 3% to 30% of the sales price, the margin for the retailer may range from […]