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The ultimate marketing plan for selling your food in China supermarkets - How to get your food & beverage products in the China market? The key is to start in a few high-end supermarkets and position your product there in the right way. When the standard is set, you can move to more mid-range supermarkets with more reach. Step 1: start with a brand and a clear […]
International business in 2021: consequences of Covid-19 and alternative sales approaches - Most international sales managers and export managers have experienced a lot of quality time with their partner and children at home, since in 2020 practically all of their travel has been cancelled. Some may argue that with a lot of borders closed, international business is even impacted harder than local business. Let’s have a look […]
Partner search for Russian oil mining equipment in the USA, during 2020 - In the midst of the pandemic of spring 2020, when oil prices dropped even below zero, Alliance experts searched for for distributors in the US for a Russian developer of oil mining equipment. Market situation before 2020 Although there is globally a trend of developing sustainable energy sources, the world has seen a rapidly growing […]
The costs of export and how to finance international expansion - Export financing for international expansion If you plan to expand you company abroad, you will also have to take into account the investments that go along with it. A new market entry may easily costs you 100,000 USD in investments, let alone the working capital. How to determine how much money you need? And what […]