Our local teams plan & execute
Alliance experts helps you to develop your market entry strategy on the go. We scan the market, launch your product and grow your sales, constantly monitoring the responses and improving your approach.
Canada, is the second-largest country in the world by land area, but also an interesting economy, and can be a trial market before going to the United States. As of 2023, it has an estimated population of about 38 million. Known for its vast landscapes, multicultural cities, and bilingual heritage (English and French), Canada is a symbol of diversity and environmental richness.
Economically, Canada has a high GDP per capita, standing at approximately $48,000 USD in 2023. The country’s economy is highly diversified, with key sectors including natural resources, manufacturing, and services. Natural resources like oil, natural gas, minerals, and timber are significant economic drivers, particularly in regions like Alberta and British Columbia. The service sector, including banking, insurance, and tourism, plays a central role in the national economy.
Major cities include Toronto, the financial hub and largest city; Montreal, known for its culture and bilingual community; Vancouver, famous for its natural beauty and port; Calgary, a key center for the oil industry; and Ottawa, the capital city known for its political significance and cultural institutions.
We work with local teams, who already know the market, speak the language and know the business culture.
We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.
We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.
The best way to learn about a market is to start reaching out and adjust your sales pitch on-the-go. This is what we do in our Scan-Launch-Grow approach.
1st month
We dive into your product and what sales strategy has worked for you in other countries. We show you offering to various potential distributors or customers to collect feedback. And we review your competition so that we can determine the best market entry strategy.
2nd month
Together with you we develop a first pitch for your target group. We extend our long-list of potential targets further and start reaching out, getting to the right decision makers and pitching your product. And we discuss the results with you, in order to optimise your strategy further.
3rd and next months
We keep searching for new distributor candidates or clients and reach out to them. We also follow-up on previous contacts we had and on leads that you bring in. We introduce you to interested parties, but we can also support in meetings or close deals on your behalf. Every month we review our results.
Francis Huang
Würth
Jing Zhang
Kamtec
Mehmet Aksoy
RR Engineers
Nouraldin Banaeinejad
CAN Home appliances
Vitello Benevetti
Harley Davidson
James Martin
Brabantia