Yereth Jansen

As an entrepreneur in southwest China, Yereth Jansen has built a leading marketing company from the ground up, planning creative campaigns across the spectrum of digital media, event planning and video production, and on a client level, managing both government and business relations.

Since 2017, Jansen works as an expert for the UNWTO on projects around China. He has contributed to provincial-level tourism marketing strategies and organized training sessions focused on capacity building. Jansen is also a widely published photographer, a frequent public speaker (in both the Chinese as well as the English language), has produced documentaries and promotional videos. and is an expert in web development.

During his 10+ years in China, Jansen learned to speak Chinese fluently and developed a deep understanding of the Chinese culture. He has developed a strong network across China of business owners, government representatives, and various professional associations.