In both the United Arab Emirates and in Saudi Arabia trade shows are an important way of introducing your product in the market and finding new sales channels. With lowering measures against Covid-19, trade shows are coming up again, and are a proven way for companies to enter the market or enhance their market share.
Trade shows and exhibitions in Saudi Arabia and UAE during 2022
| Event | Industry | Country | When |
| APLF Dubai | Leather | UAE- Dubai | 30 Mar – 1 Apr 2022 |
| Dubai Sports World | From football pitches to tennis courts and cricket nets | UAE- Dubai | 1 Apr – 20 Sep 2022 |
| Sleep Expo | Mattress manufacturing, mattress machinery, sleep technology and accessories, bed linen and sleeping aids | UAE- Dubai | 7 – 9 Jun 2022 |
| Middle East Foam & Polyurethane Expo | Automotive interiors, medical devices, textiles, furniture and footwear | UAE- Dubai | 7 – 9 Jun 2022 |
| Middle East Coatings Show | Manufacturers, raw materials suppliers, distributors, buyers and technical specialists | UAE- Dubai | 14 – 16 Jun 2022 |
| World Vape Show | E-cigarettes | UAE- Dubai | 16 – 18 Jun 2022 |
| Medical & Health Science Saudi Arabia 2022 | Medical & Health Science | Saudi Arabia, Mecca | 15 – 16 April 2022 |
| Medical & Health Science Saudi Arabia 2022 | Medical & Health Science | Saudi Arabia, Jeddah | 15 – 16 May 2022 |
| Saudi Entertainment and Amusement Expo 2022 | Entertainment and Amusement | Saudi Arabia, Riyadh | 16 – 18 May 2022 |
| Automechanika Riyadh 2022 | Automotive aftermarkets | Saudi Arabia, Riyadh | 13 – 15 June 2022 |
| INDEX Saudi 2022 | Interior design | Saudi Arabia, Riyadh | 06 – 08 Sep 2022 |
| Saudi HORECA 2022 | HORECA | Saudi Arabia, Riyadh | 06 – 08 Sep 2022 |
| Intersec Saudi Arabia 2022 | Security, safety & fire protection | Saudi Arabia, Riyadh | 13 – 15 Sept 2022 |
| Global Health Exhibition 2022 | Clinical healthcare professionals | Saudi Arabia, Riyadh | 25 – 27 Sep 2022 |
| FABEX Saudi Arabia 2022 | Metal forming, fabricating, cutting, welding and finishing, pipes, wire and steel structures | Saudi Arabia, Riyadh | 02 – 05 Oct 2022 |
| Metal & Steel Saudi Arabia 2022 | Metal & Steel | Saudi Arabia, Riyadh | 02 – 05 Oct 2022 |
| Saudi Food Pack 2022 | Food Packing | Saudi Arabia, Riyadh | 17 – 20 Oct 2022
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| Saudi Agriculture 2022 | Agriculture | Saudi Arabia, Riyadh | 17 – 20 Oct 2022
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| Makkah International Dental Conference & Exhibition 2022 | Dental | Saudi Arabia, Mecca | 20 – 22 Oct 2022
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| Jewelry Salon Riyadh 2022 | Jewelry | Saudi Arabia, Riyadh | 07 – 12 Nov 2022
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| Saudi International Restaurants and Foodservice Show 2022 | Restaurants and Foodservice | Saudi Arabia, Riyadh | 07 – 09 Nov 2022
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| Saudi International MedLab Expo 2022 | Lab technologies, biotechnology and life sciences, drug recovery and research, clinical diagnostic and analysis, research and development | Saudi Arabia, Riyadh | 07 – 09 Nov 2022
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| Saudi Stone Tech 2022 | Stone | Saudi Arabia, Riyadh | 14 – 17 Nov 2022
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| Saudi Build 2022 | Construction | Saudi Arabia, Riyadh | 14 – 17 Nov 2022
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| Materials Handling Saudi Arabia 2021 | Materials Handling | Saudi Arabia, Jeddah | 22 – 24 Nov 2022 |
Alliance experts helps to make your trade show presence pay off
Being present at a trade show is a useful way to find new customers and distributors, but it also is a big investment. Renting booth space, decorating it, shipping your samples and your own travel and stay easily amounts up to 10,000 USD, even if you keep your booth small. And then you have to wait whether the trade show will attract enough visitors, whether they find your booth and you can engage them in the right type of conversation. Alliance experts helps you in three ways to optimise your chances for success.
1. We help you stand out with your booth
Even with limited budget it is possible to attract more visitors, by having the right banners in the local language and by highlighting the aspects that are important in the region where the trade show focuses on. In countries where English is not the common language it is useful to have some product descriptions in the local language. We help you prepare and check your translations.
2. We make appointments with potential agents, distributors and key clients
A lot of your potential partners and clients will visit the trade show, but they just need to find your booth. We call them in advance, send them your information and make appointments with them to visit you in your booth, where you can show your products or explain your services. This way your presence has a much better yield.
3. We are in your booth to reach out to visitors and overcome cultural and language differences
During the trade show we will be present to link you with other booth holders, to help you address visitors and to support you with quick translations where necessary. We also inform you about local customs so that your interactions with potential partners and clients will be smoother. We help to clarify misunderstandings and aim at agreeing on the right follow-up. Our presence will also enable you to visit the other booths yourself without leaving your booth empty.
Let us know where you are planning to go!
In most cases we will spend one day on preparations, two days on making appointments and we will accompany you at the trade show during two days. Depending on the country and exact location of the show, your investment will be between 7,000 and 10,000 EUR. However, our experience is that your follow-up in terms of leads and appointments more than doubles.
