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What best describes your company?
We just started sellingWe already sell over 1 million Euro/USD in our home countryWe already sell over 1 million Euro/USD in markets abroad

Do you already know which country you want to target?
No, we are still open to many countriesYes, this country is...

You want to enter the market in:

United States Canada Mexico Brazil United Kingdom Netherlands Germany Switzerland France Italy Spain Sweden Poland West Balkan countries Romania Greece Turkey Israel Palestine Jordan Saudi Arabia United Arab Emirates Oman Morocco Tunisia Egypt Mid-African countries South-Africa Kazakhstan India China Japan Taiwan Thailand Vietnam Malaysia Singapore Indonesia Australia New Zealand

Our proposal would consist of the following steps and payments:

1

We draft a market verification report which includes a general size of the market, the main distribution channels and competition and their pricing. We build on any materials that you already have and discuss our findings with you.

A first payment before we start

2

We advise on the distribution channels to approach first and together with you we work on a document or other materials to position you in this market. We make a first long-list of potential partners or clients and share their profiles with you.We discuss with you which prospects you want to approach first and make a long-list with company profiles and DMU info.

A second payment at delivery of the long-list

In , how many potential clients would there be for you?

More than we can handle, so we need you to find us distribution channelsNot more than a dozen that you can approach directly (e.g. one or more major brands or retailers)

3

We approach all long-listed companies to see whether they are interested in working with you. If necessary we add new companies. We report on all contacts and responses. In general this leads to two or three suitable and interested companies.

A third payment at delivery of our report

3

Together with you we decide on the right approach per potential customer. We reach out for first contact, find the right decision maker, introduce your company and set up a first call, together with you. We brief you beforehand on the person that we will be speaking with and the communication so far.

A fee per call that we arrange for you or other milestone

How long do you want us to be involved:

Find the right potential sales channels and then introduce usWe want a longer involvement, up to the moment we have a dealWe want Alliance experts as the main point of contact for the country for the next few years

4

We set up calls between you and these short-listed candidates and join you in the first calls. We help you evaluate your options We set up calls between you and these short-listed candidates and support you in all communication until the first sales is closed. We involve you in the calls that we have with these short-listed candidates and work together with you to make them your channel partners. We will manage these partners on your behalf, as being you agent in the market. Of course we will be available for any follow-up activities We will support you in all communication until the first sales is closed. For any partner that starts working with you, we will manage the relationship on your behalf, as being you agent in the market.

payment only in case of physical meeting A bonus when the first (substantial) sales is closed A percentage of the sales, for a period of several years payment only in case of physical meeting A bonus when the first (substantial) sales is closed A percentage of the sales, for a period of several years

What other situations apply to you?
the end-users of our product or service are mainly consumersyou can find our product in supermarkets or drugstoreswe deliver services from our home country or electronic services
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What budget should you keep in mind for your market entry?

Based on your previous answers, you may have to think of the following items to budget:

Phase	Item
Market research/Preparation	Market research reports on market size and structure: up to 5.000 Euro/USD Marketing agency for positioning advice: up to 10.000 Euro/USD Website translation and localization: up to 5.000 Euro/USD Competitor field research: up to 3.000 Euro/USD Orientation trip per person: up to 5.000 Euro/USD (hours not counted) Documentation translations & stickering: up to € 5.000 Euro/USDPackaging adjustments: up to 20.000 Euro/USD
Finding distributors	Having a booth at an international trade show: up to 50.000 Euro/USD Visiting potential distributors/clients in the country: up to 5.000 Euro/USD per trip (hours not counted)
Growing your market share	Providing training to sales and support staff: up to 10.000 Euro/USD Advertisements in industry magazines: up to 20.000 Euro/USD Customer events: up to 10.000 Euro/USDAdvertisements in consumer magazines: up to 100.000 Euro/USD Listing fees for supermarkets & drugstores: up to 20% of the first year turnover

Working with Alliance experts saves you costs, time and unfavorable first impressions. Our approach provides an alternative for many of the items above to enter the market in , and for this we typically charge our clients between 8.000 and 15.000 Eurobetween 12.000 and 20.000 eurobetween 15.000 and 25.000 Euro.

 

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What is your role in the company?
—Please choose an option—I am the business owner or major shareholderI am a CEO, director or general managerI am responsible for exports or sales in generalI am responsible for strategy or marketingI have a different role in the company

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