Market entry strategy for exports to Malaysia

Our local teams plan & execute

If Malaysia is a relatively unknown market for you, you need a clear market entry strategy. This may be different from the strategies you have used so far, as the market structure and the competition is different.

Alliance experts helps you to develop your market entry strategy on the go. We scan the market, launch your product and grow your sales, constantly monitoring the responses and improving your approach.

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Oppportunities for international business in Malaysia

Malaysia has a population of about 33 million as of 2023. Known for its diverse culture, Malaysia is a melting pot of Malay, Chinese, Indian, and indigenous cultures.

Malaysia’s economy, with a GDP per capita around $11,400 USD in 2023, is well-diversified. Major sectors include manufacturing, especially electronics and automotive; palm oil and rubber production; and services, including tourism and finance.

The country’s main imports include electronics, machinery, petroleum products, plastics, and vehicles, supporting its diversified economy.

Ease of doing business in Malaysia

With a world ranking of 18 in the ease of doing business, international business in Malaysia is extremely friendly to every businessman who is willing to start their venture in this country. On the other hand, after the formal company set-up finding the right ways to organize distribution and approaching your clients may be challenging due to the different cultures within this country.

Business opportunities in Malaysia

The Malaysian government and industry put out investor friendly information and maintain a high level of transparency when it comes to informing investors of the benefits and risks associated with individual business sectors.With regularly organized trade fairs, the Malaysian government offers opportunities for international businesses to interact meaningfully and realize the rich potential offered by this business-friendly nation.

The following are the top import sectors in Malaysia:

  • Electronic equipment
  • Oil
  • Machinery
  • Plastics
  • Vehicles

Why enter the market in Malaysia with us?

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Try our services in Malaysia

Our structured approach: scan - Launch - Grow

The best way to learn about a market is to start reaching out and adjust your sales pitch on-the-go. This is what we do in our Scan-Launch-Grow approach. 

1st month

We scan the market

We dive into your product and what sales strategy has worked for you in other countries. We show you offering to various potential distributors or customers to collect feedback. And we review your competition so that we can determine the best market entry strategy. 

2nd month

We launch your product

Together with you we develop a first pitch for your target group. We extend our long-list of potential targets further and start reaching out, getting to the right decision makers and pitching your product. And we discuss the results with you, in order to optimise your strategy further.

3rd and next months

We grow your sales

We keep searching for new distributor candidates or clients and reach out to them. We also follow-up on previous contacts we had and on leads that you bring in. We introduce you to interested parties, but we can also support in meetings or close deals on your behalf. Every month we review our results.

Customer Experiences

” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
James Martin

James Martin

Brabantia

” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
Francis Huang

Francis Huang

Würth

” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
Jing Zhang

Jing Zhang

Kamtec

” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

Mehmet Aksoy

RR Engineers

” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
Alliance Expert found distributors for Harley Davidson

Vitello Benevetti

Harley Davidson

” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
Nouraldine Banaeinejad

Nouraldin Banaeinejad

CAN Home appliances

Companies we have helped with market entry strategy

Brabantia
RR Engineers
Apart Group
Oklas
Hydrologic
Plastinovo
EEPC India
Molarclean
Golden Red Trade Solution
De Heus

We are active in over 30 countries