Our local teams plan & execute
Alliance experts helps you to develop your market entry strategy on the go. We scan the market, launch your product and grow your sales, constantly monitoring the responses and improving your approach.
Malaysia has a population of about 33 million as of 2023. Known for its diverse culture, Malaysia is a melting pot of Malay, Chinese, Indian, and indigenous cultures.
Malaysia’s economy, with a GDP per capita around $11,400 USD in 2023, is well-diversified. Major sectors include manufacturing, especially electronics and automotive; palm oil and rubber production; and services, including tourism and finance.
The country’s main imports include electronics, machinery, petroleum products, plastics, and vehicles, supporting its diversified economy.
With a world ranking of 18 in the ease of doing business, international business in Malaysia is extremely friendly to every businessman who is willing to start their venture in this country. On the other hand, after the formal company set-up finding the right ways to organize distribution and approaching your clients may be challenging due to the different cultures within this country.
The Malaysian government and industry put out investor friendly information and maintain a high level of transparency when it comes to informing investors of the benefits and risks associated with individual business sectors.With regularly organized trade fairs, the Malaysian government offers opportunities for international businesses to interact meaningfully and realize the rich potential offered by this business-friendly nation.
The following are the top import sectors in Malaysia:
We work with local teams, who already know the market, speak the language and know the business culture.
We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.
We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.
The best way to learn about a market is to start reaching out and adjust your sales pitch on-the-go. This is what we do in our Scan-Launch-Grow approach.
1st month
We dive into your product and what sales strategy has worked for you in other countries. We show you offering to various potential distributors or customers to collect feedback. And we review your competition so that we can determine the best market entry strategy.
2nd month
Together with you we develop a first pitch for your target group. We extend our long-list of potential targets further and start reaching out, getting to the right decision makers and pitching your product. And we discuss the results with you, in order to optimise your strategy further.
3rd and next months
We keep searching for new distributor candidates or clients and reach out to them. We also follow-up on previous contacts we had and on leads that you bring in. We introduce you to interested parties, but we can also support in meetings or close deals on your behalf. Every month we review our results.
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