Part-time & Flexible
Canada, is the second-largest country in the world by land area, but also an interesting economy, and can be a trial market before going to the United States. As of 2023, it has an estimated population of about 38 million. Known for its vast landscapes, multicultural cities, and bilingual heritage (English and French), Canada is a symbol of diversity and environmental richness.
Economically, Canada has a high GDP per capita, standing at approximately $48,000 USD in 2023. The country’s economy is highly diversified, with key sectors including natural resources, manufacturing, and services. Natural resources like oil, natural gas, minerals, and timber are significant economic drivers, particularly in regions like Alberta and British Columbia. The service sector, including banking, insurance, and tourism, plays a central role in the national economy.
Canadians are polite, easy going and informal. They like to engage in discussions on various topics as they are confident and aware. French and English are the two main languages used. If in Quebec, make sure you know French or keep a translator by your side. The Canadian communication style is pragmatic and based on common sense. Refrain from comparing Canada with the US during your interactions. Canadians are a highly individualistic lot, who like to keep their personal information to themselves.
Most of Canadian companies are focused on leaner and flatter structure of business rather than taking the conventional hierarchical approach. In Canada, it’s far better to do initial research before any embarking on new ventures. Canadians as managers, are not dictatorial, instead they settle issues producing definite result in a decisive manner. When meeting them, make sure that you are more formal than when you are dealing with Americans. While punctuality matters the most to Canadians, meetings usually start with small talk first.
Due to Canada being a multi-cultural land, most Canadians are adept at conducting business with other nationalities. They are open-minded and have a genuine interest in the world. Toronto and Ottawa are the best business destinations.
We work with local teams, who already know the market, speak the language and know the business culture.
We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.
We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.
The best way to learn about a market is to start reaching out and adjust your sales pitch on-the-go. This is what we do in our Scan-Launch-Grow approach.
1st month
We dive into your product and what sales strategy has worked for you in other countries. We show you offering to various potential customers to collect feedback. And we review your competition so that we can determine the best market entry strategy.
2nd month
Together with you we develop a first pitch for your target group. We extend our long-list of potential targets further and start reaching out, getting to the right decision makers and pitching your product. And we discuss the results with you, in order to optimise your strategy further.
3rd and next months
We keep searching for new clients and reach out to them. We also follow-up on previous contacts we had and on leads that you bring in. We introduce you to interested parties, but we can also support in meetings or close deals on your behalf. Every month we review our results.
James Martin
Brabantia
Mehmet Aksoy
RR Engineers
Vitello Benevetti
Harley Davidson
Jing Zhang
Kamtec
Nouraldin Banaeinejad
CAN Home appliances
Francis Huang
Würth