Market Entry
Close the right deals abroad
Explore new markets, learn about your competition, position your product and find the right agents, distributors or brokers to get your product or service sold. We know how difficult it is to successfully enter a market in a new country. Our local experts will be happy provide you with the right information and contacts.
Everything explained in one minute
conquer a new market faster and more effectively with our help
You can of course enter a new market by setting up your own sales force, but often the most effective way is by finding agents, distributors, brokers, resellers or even franchisees to sell for you. In order to convince them, you need a compelling story why your offering sells better than what they already have and a clear perspective how they are going to make more money with you.
This is where you need market intelligence, competitor information and a clear brand story. You also should have thought about delivery conditions, guarantees, payment and the marketing support that you will provide. How do you position your product among alternatives and what do you think are the best ways to promote your offering?
Alliance experts can provide all this information because we have local teams in over 30 countries. They can easily get the information you need, they know industry organizations and chambers of commerce and have the right contacts. They can brief you, so you can be convincing towards your business partners.
We help you with intelligence on a local market level
5 things to check on the market
- Product requirements, import duties or taxes
- Market size for your specific product or service
- Competition with their price and positioning
- Marketing communication channels
- Distribution structures
5 things to do before approaching local partners
- Have your sales materials in the local language
- Determine your (price) positioning in the market
- Set up your delivery process and returns handling
- Have clear projections for your distribution channels
- Have a marketing communications strategy
Download our
Market entry approach
Read in detail how we conduct market entry projects, what steps we take and what you need to prepare.
Customer Experiences
Nouraldin Banaeinejad
CAN Home appliances
Vitello Benevetti
Harley Davidson
Krzystof Lipkowski
Apart Group
