Market entry strategy
for new international markets
If you want to start selling in a foreign market that is relatively unknown for you, you need a clear market entry strategy. This may be different from the strategies you have used so far, since the market structure or the competition is different.
Four questions to define your market entry strategy
Entering a new market takes time and resources, so it is good to ensure that the market is open for your product and that you have good chances on finding a positioning that really pays off.
Are you in the right country?
With 200 countries to choose from, how to pick the one that is most promising for your product? If you don’t know yet, we can help you with a first selection.
How big is the market?
Data from market research reports won’t tell you how your specific product will be received. For this you need an expert opinion and comparisons with similar products. Our local teams can do this.
Wat is the market structure?
Where will your end-users typically look for your product or service? Is this online of offline? Who controls these sales channels and how easy is it to find the right positioning? We know the market from inside out.
What are regulations?
Have you checked import duties, taxes and other regulations? Your product may need certifications or a local representative. We can easily check for you.
Why define your market entry strategy with us?
We know the market from inside-out
We work with local teams, who already know the market, speak the language and know the business culture.
We are active in over 30 countries
We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.
Reduce your risks
We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.
Learn from our financial perspective
We help you draft the business case for your market entry, weighing potential turnover and margins against the costs for market entry and further marketing.
Get your proposal directly
After reading our proposal, or in case you have any other questions:
CAN Home appliances