Market entry strategy for exports to Thailand

Our local teams plan & execute

If Thailand is a relatively unknown market for you, you need a clear market entry strategy. This may be different from the strategies you have used so far, as the market structure and the competition is different.

Alliance experts helps you to develop your market entry strategy on the go. We scan the market, launch your product and grow your sales, constantly monitoring the responses and improving your approach.

Let one of our experts contact you!

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    Oppportunities for international business in Thailand

    Thailand has a population of about 70 million people. It’s a popular tourist destination, famous for its beaches, temples, and cuisine.

    The Thai economy, with a GDP per capita of approximately $6,000 USD in 2023, is diverse, encompassing agriculture, manufacturing, and tourism. Agriculture is significant, with rice, rubber, and seafood being major exports. Manufacturing, especially in automotive and electronics, is also a key economic driver. Tourism is a major contributor to the economy, attracting millions of visitors each year.

    Thailand’s main imports include electronic components, machinery, and crude oil, vital for its manufacturing sector and energy needs.

    Major cities include Bangkok, the vibrant capital; Chiang Mai, known for its historical significance and temples; and Pattaya, a famous beach resort town

    Why enter the market in Thailand with us?

    We know the market from inside-out

    We work with local teams, who already know the market, speak the language and know the business culture.

    We are active in over 30 countries

    We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

    You Reduce your risks

    We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

    Our structured approach for market entry in Thailand

    Alliance experts has a proven methodology to start or increase your sales in a new market. Our local teams in over 30 countries help you define your pitch and to find and convince the right sales channels or clients. The scan phase can be short, but is essential as preparation. The Launch phase may take several months, depending on the country.

    Scan the market

     

    • We learn about your offering and what target group you want to approach
    • You receive a first list of  potential agents, distributors, partners or direct clients
    • Together with you we draft a localised pitch document
    • We discuss recommendations for next steps with you

    Launch your product

     

    • We approach the companies on your list and find the right decision maker
    • We send your pitch and follow-up several times
    • We connect interested parties directly with you and join you in the first call
    • We guide negotiations and support you till your product starts to sell

    Grow your sales

     

    • We help you search for more distribution channels or clients
    • We evaluate existing sales channels on their performance
    • We can do troubleshooting in case of complaints or logistic issues
    • We suggest new markets to expand your business in

    Customer Experiences

    ” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

    Mehmet Aksoy

    RR Engineers

    ” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
    Nouraldine Banaeinejad

    Nouraldin Banaeinejad

    CAN Home appliances

    ” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
    Francis Huang

    Francis Huang

    Würth

    ” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
    James Martin

    James Martin

    Brabantia

    ” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
    Jing Zhang

    Jing Zhang

    Kamtec

    ” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
    Alliance Expert found distributors for Harley Davidson

    Vitello Benevetti

    Harley Davidson

    Companies we have helped with market entry strategy

    Draka Polymer Films
    Harley Davidson
    Würth
    Wella Professionals

    Frequently asked questions

    First determine who are the end-users of your product or service. And where do they buy it now? The best way to determine the right entry strategy is to approach these parties. Would they consider your product or service as an alternative? Do they agree with the positioning that you have in mind? And what competitors are they buying from now? These data will help you determine the right strategy.

    This al depends on the product or service that you want to sell and the competition. Typically, if you already sell in comparable countries as Thailand, also here it should be possible, unless there is strong local competition. This is something that you only discover if you dive into the market.
    Yes, if you have registered your brand for Thailand or you trust it will not be used by others, you can use your brand there. You only need to recognize that in every new country you need to build brand recognition and brand standing separately. Therefore you need a good positioning, the right distribution structure and a marketing plan.
    Although your product or service often can remain te same, the marketing that you need in Thailand may be different from other countries. You may have to translate your materials and advertisements, adjusting it to the local ‘tone of voice’. Also marketing communication channels may be different.

    We are active in over 30 countries