Our local teams plan & execute
Alliance experts helps you to develop your market entry strategy on the go. We scan the market, launch your product and grow your sales, constantly monitoring the responses and improving your approach.
Thailand has a population of about 70 million people. It’s a popular tourist destination, famous for its beaches, temples, and cuisine.
The Thai economy, with a GDP per capita of approximately $6,000 USD in 2023, is diverse, encompassing agriculture, manufacturing, and tourism. Agriculture is significant, with rice, rubber, and seafood being major exports. Manufacturing, especially in automotive and electronics, is also a key economic driver. Tourism is a major contributor to the economy, attracting millions of visitors each year.
Thailand’s main imports include electronic components, machinery, and crude oil, vital for its manufacturing sector and energy needs.
Major cities include Bangkok, the vibrant capital; Chiang Mai, known for its historical significance and temples; and Pattaya, a famous beach resort town
We work with local teams, who already know the market, speak the language and know the business culture.
We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.
We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.
Alliance experts has a proven methodology to start or increase your sales in a new market. Our local teams in over 30 countries help you define your pitch and to find and convince the right sales channels or clients. The scan phase can be short, but is essential as preparation. The Launch phase may take several months, depending on the country.
Mehmet Aksoy
RR Engineers
Nouraldin Banaeinejad
CAN Home appliances
Francis Huang
Würth
James Martin
Brabantia
Jing Zhang
Kamtec
Vitello Benevetti
Harley Davidson
First determine who are the end-users of your product or service. And where do they buy it now? The best way to determine the right entry strategy is to approach these parties. Would they consider your product or service as an alternative? Do they agree with the positioning that you have in mind? And what competitors are they buying from now? These data will help you determine the right strategy.
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