Market entry strategy for exports to Switzerland

Our local teams plan & execute

If Switzerland is a relatively unknown market for you, you need a clear market entry strategy. This may be different from the strategies you have used so far, as the market structure and the competition is different.

Alliance experts helps you to develop your market entry strategy on the go. We scan the market, launch your product and grow your sales, constantly monitoring the responses and improving your approach.

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Oppportunities for international business in Switzerland

Switzerland is a special case in the center of Europe. Not being part of the EU, it has its own economic position and in general an affluent population.

This population in 2024 is estimated to be around 8.85 million. The country has witnessed a steady population growth, with a rate of 0.64% in 2024.

Known for its robust economy, Switzerland is a global financial hub with a strong focus on banking and finance. The country also has a high standard of living and a well-developed healthcare system.

Major cities include Zurich, Geneva, Basel, Bern, and Lausanne. Switzerland is characterized by its linguistic and cultural diversity, with four official languages: Swiss German, French, Italian, and Romansh. The country has a mix of influences from its neighboring countries: Italy, France, Germany, Austria, and Liechtenstein.

Why enter the market in Switzerland with us?

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Try our services in Switzerland

Our structured approach for market entry

Alliance experts has a proven methodology to start or increase your sales in a new market.

Our local teams in over 30 countries help you define your pitch and convince the right sales channels or clients.

Month 1

Scan phase

  • We get to know your company and offering
  • We make a first long-list of potential distributors, partners or clients
  • We gather feedback from them on your product
  • We review the competition

Month 2

Launch phase

  • We develop the right pitch for this market
  • We list more targets until we have all relevant ones
  • We approach them with your offering
  • We evaluate and adjust the approach where needed

Month 3 and further

Grow phase

  • We follow up on new leads and previous contacts
  • We list and approach more targets where available
  • We involve you in case of interested prospects
  • Every month we report on all contacts we had

Customer Experiences

” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
James Martin

James Martin

Brabantia

” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
Francis Huang

Francis Huang

Würth

” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

Mehmet Aksoy

RR Engineers

” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
Jing Zhang

Jing Zhang

Kamtec

” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
Nouraldine Banaeinejad

Nouraldin Banaeinejad

CAN Home appliances

” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
Alliance Expert found distributors for Harley Davidson

Vitello Benevetti

Harley Davidson

Companies we have helped with market entry strategy

Hydrologic
Apart Group
Brabantia
Molarclean
CAN Home appliances
Verantis
Topdesk
Oklas
HCP – the sweetener company
Le Joyau d’Olive

We are active in over 30 countries