Market entry strategy for exports to Spain

Our local teams plan & execute

If Spain is a relatively unknown market for you, you need a clear market entry strategy. This may be different from the strategies you have used so far, as the market structure and the competition is different.

Alliance experts helps you to develop your market entry strategy on the go. We scan the market, launch your product and grow your sales, constantly monitoring the responses and improving your approach.

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Oppportunities for international business in Spain

Spain is a vibrant and diverse market where you have good chances of introducing a new product. As of the latest data, Spain has a population of approximately 47 million people. According to the World Bank, Spain’s GDP per capita was about $30,370 in USD as of the last reporting year.

WHAT DO PEOPLE IMPORT IN SPAIN?

  • Spain imports mostly energy, vehicle parts, and packaged medicaments.
  • Most important import partners are Germany, France, China, Italy and the Netherlands.

HOW TO FIND YOUR SPANISH AGENT OR DISTRIBUTOR?

Most businesses have their headquarters in or around the capital Madrid, or in Barcelona, in the Northeast. For consumer goods, Mercadona, El Corte Inglés and Centros Comerciales Carrefour were the largest retailers in value terms in Spain in 2017. Within grocery store-based retailing the competitive environment is quite concentrated, with Mercadona having by far the largest share, followed by Centros Comerciales Carrefour and then Dia. For B2B distribution channels may be much longer, with many middle-man in place.

To find the right agent or distributor, it is important to have knowledge of the Spanish language, since many people don’t speak English. Knowledge of the local culture and business habits is also important.

Why enter the market in Spain with us?

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Try our services in Spain

Our structured approach for market entry

Alliance experts has a proven methodology to start or increase your sales in a new market.

Our local teams in over 30 countries help you define your pitch and convince the right sales channels or clients.

Month 1

Scan phase

  • We get to know your company and offering
  • We make a first long-list of potential distributors, partners or clients
  • We gather feedback from them on your product
  • We review the competition

Month 2

Launch phase

  • We develop the right pitch for this market
  • We list more targets until we have all relevant ones
  • We approach them with your offering
  • We evaluate and adjust the approach where needed

Month 3 and further

Grow phase

  • We follow up on new leads and previous contacts
  • We list and approach more targets where available
  • We involve you in case of interested prospects
  • Every month we report on all contacts we had

Customer Experiences

” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
Alliance Expert found distributors for Harley Davidson

Vitello Benevetti

Harley Davidson

” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

Mehmet Aksoy

RR Engineers

” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
James Martin

James Martin

Brabantia

” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
Nouraldine Banaeinejad

Nouraldin Banaeinejad

CAN Home appliances

” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
Francis Huang

Francis Huang

Würth

” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
Jing Zhang

Jing Zhang

Kamtec

Companies we have helped with market entry strategy

Golden Red Trade Solution
Verantis
Apart Group
HCP – the sweetener company
Topdesk
Plastinovo
Molarclean
Brabantia
Hydrologic
RR Engineers

We are active in over 30 countries