Market entry strategy for exports to Singapore

Our local teams plan & execute

If Singapore is a relatively unknown market for you, you need a clear market entry strategy. This may be different from the strategies you have used so far, as the market structure and the competition is different.

Alliance experts helps you to develop your market entry strategy on the go. We scan the market, launch your product and grow your sales, constantly monitoring the responses and improving your approach.

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Oppportunities for international business in Singapore

Singapore, a city-state in Southeast Asia, is a global financial hub with a multicultural population of about 5.7 million as of 2023. It is renowned for its economic prowess, strict laws, and efficient urban planning.

With a high GDP per capita of approximately $65,000 USD in 2023, Singapore’s economy is driven by finance, trading, and manufacturing, especially in electronics and biomedical sciences. The port of Singapore is one of the busiest in the world.

What are business opportunities in Singapore?

With an import component of more than 150% of its GDP, Singaporeans use more imported than indigenous products. Singapore is a fine example of a highly regulated but favourable import market. While the Singaporean government puts out latest information supporting international businesses, trade fairs and exhibitions facilitate meaningful business to business interactions.

Singapore’s imports include machinery and equipment, mineral fuels, chemicals, and consumer goods, essential for its trade-dependent economy. The Singapore market in itself may not be so big, but if you have established yourself there, it can serve as a gateway to other Southeast Asian countries and China.


Every year, the number of tourists are continually increasing owing to the fact that Singapore is becoming one of the most preferred travel destinations in the world. With its convenient international and domestic forms of transport, it has made tourists possible to grace the country and in turn, results to an increasing demand in services relating to tourism.


The culture in Singapore is quite diverse and the number of ethnic races visiting and residing within the country has only made it more complex. The preferences of these people have led to a demand for a variety of cuisines needed to satisfy the people’s palates.


The government also supports the establishments of hotels and resorts as well as small-scale business like inns, hostels, and guesthouses due to the increased number of tourists. Singapore is very open to business opportunities that will maximize the stay of tourists and will leave them satisfied or craving for more.


With the emerging trend of IT establishments and its economic success, Singapore has grabbed the opportunity in investing in this new trade. The impressive IT skills and the abundant resource of manpower have made it conducive for IT business opportunities to grow and flourish.


Telecom Industry Singapore deals with offering and improving mobile services and technologies in Southeast Asia. They also offer internet connectivity services. With a growing demand in mobile and Internet services, any entrepreneur would be sure to make it out in this kind of business venture.


The people in Singapore are very much into the fashion world making fashion a huge matter in their lives. The same reason why anyone would hit it off if they began a business venture in retail. Opening up a boutique catering to the latest fashion trends would totally be a success.


People will always find a way to resort to places that can rejuvenate and relax their bodies and minds. With the amount of people that come in and out of Singapore, a lot of people will be sure to resort to these kinds of business establishments.


Educational setups are very much welcome in the capital of entrepreneurs. Education, mostly in the form of private specialized industry courses, are a total hit with consumers which has led to education as one of the most successful business industries of today.

Why enter the market in Singapore with us?

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Try our services in Singapore

Our structured approach for market entry

Alliance experts has a proven methodology to start or increase your sales in a new market.

Our local teams in over 30 countries help you define your pitch and convince the right sales channels or clients.

Month 1

Scan phase

  • We get to know your company and offering
  • We make a first long-list of potential distributors, partners or clients
  • We gather feedback from them on your product
  • We review the competition

Month 2

Launch phase

  • We develop the right pitch for this market
  • We list more targets until we have all relevant ones
  • We approach them with your offering
  • We evaluate and adjust the approach where needed

Month 3 and further

Grow phase

  • We follow up on new leads and previous contacts
  • We list and approach more targets where available
  • We involve you in case of interested prospects
  • Every month we report on all contacts we had

Customer Experiences

” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
Alliance Expert found distributors for Harley Davidson

Vitello Benevetti

Harley Davidson

” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
Nouraldine Banaeinejad

Nouraldin Banaeinejad

CAN Home appliances

” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
Francis Huang

Francis Huang


” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
Jing Zhang

Jing Zhang


” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
James Martin

James Martin


” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

Mehmet Aksoy

RR Engineers

Companies we have helped with market entry strategy

RR Engineers
EEPC India
CAN Home appliances
Apart Group

We are active in over 30 countries