Market entry strategy for exports to Morocco

Our local teams plan & execute

If Morocco is a relatively unknown market for you, you need a clear market entry strategy. This may be different from the strategies you have used so far, as the market structure and the competition is different.

Alliance experts helps you to develop your market entry strategy on the go. We scan the market, launch your product and grow your sales, constantly monitoring the responses and improving your approach.

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Oppportunities for international business in Morocco

Morocco is one of the further developed African countries, with an estimated population of around 37 million people, reflecting a blend of Arab, Berber, and African influences.

The Moroccan economy, with an absolute GDP per capita of approximately $3,400 USD as of 2023, is diverse and growing. The main economic drivers include agriculture, tourism, and manufacturing. Agriculture, particularly the cultivation of cereals, olives, and citrus fruits, plays a significant role in the rural economy. Tourism is also crucial, with Morocco’s historic cities, Mediterranean and Atlantic beaches, and mountain ranges attracting millions of visitors annually. Moreover, the manufacturing sector, especially textiles, automotive, and aerospace, is expanding rapidly, driven by foreign investment and government initiatives.

Morocco is increasingly becoming an important industrial player in the EMEA region due to its location as it serves as a stepping stone to Africa and the Middle East.

Having experienced an average growth of 4.4% in its GDP over the last 15 years, there are strong indications that its economic growth in Morocco will continue to improve. Being the third largest recipient of foreign investment in 2014, the nation is favorable for its financial services and telecommunication sectors.

Top exports to Morocco

Trade agreements have eased the state of imports as well as exports to and from other countries. Morocco has trade agreements with the EU, US, Turkey, and the Arab nations.

As per country data, top exports in 2019 were:

  1. Machinery– 18.1%
  2. Vehicles– 13%
  3. Fertilizers–10%

Morocco has also shown progress in the following areas:

  1. It is rated as the 3rd most friendly country in the world
  2. 74% of all Moroccans have access to the internet
  3. Duty free access is provided to one billion consumers

Measures to strengthen the macroeconomic base have resulted in decrease in budget and current account deficits. Morocco has maintained its macroeconomic stability and shown positive growth. Morocco has maintained an average GDP growth between 5% and 10% from 2000 to 2014. It has kept inflation below 5% during this phase as well as reduced the public debt from 63% in 2015 to 66% in 2019.

Foreign Direct Investment in Morocco

Morocco is the leader in FDI in North Africa. Historic ties and close proximity to Western Europe, a proactive FDI policy and having more skilled workers available as compared to most developed markets have benefited Morocco. It is increasingly considered as a favorable gateway for investors from US and Europe to invest in the fast growing African continent. This is due to its stable business environment and support services, combined with good air links to many other African countries.

Investment opportunities in Morocco

The most promising sectors in Morocco are as follows:

  1. ICT
  2. Cancer care
  3. Transports
  4. Renewable energy
  5. Finance
  6. Automotive
  7. Aeronautics

Why enter the market in Morocco with us?

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Try our services in Morocco

Our structured approach for market entry

Alliance experts has a proven methodology to start or increase your sales in a new market.

Our local teams in over 30 countries help you define your pitch and convince the right sales channels or clients.

Month 1

Scan phase

  • We get to know your company and offering
  • We make a first long-list of potential distributors, partners or clients
  • We gather feedback from them on your product
  • We review the competition

Month 2

Launch phase

  • We develop the right pitch for this market
  • We list more targets until we have all relevant ones
  • We approach them with your offering
  • We evaluate and adjust the approach where needed

Month 3 and further

Grow phase

  • We follow up on new leads and previous contacts
  • We list and approach more targets where available
  • We involve you in case of interested prospects
  • Every month we report on all contacts we had

Customer Experiences

” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

Mehmet Aksoy

RR Engineers

” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
Francis Huang

Francis Huang


” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
Alliance Expert found distributors for Harley Davidson

Vitello Benevetti

Harley Davidson

” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
Jing Zhang

Jing Zhang


” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
James Martin

James Martin


” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
Nouraldine Banaeinejad

Nouraldin Banaeinejad

CAN Home appliances

Companies we have helped with market entry strategy

EEPC India
CAN Home appliances
RR Engineers
De Heus
Apart Group

We are active in over 30 countries