Market entry strategy for exports to India

Our local teams plan & execute

If India is a relatively unknown market for you, you need a clear market entry strategy. This may be different from the strategies you have used so far, as the market structure and the competition is different.

Alliance experts helps you to develop your market entry strategy on the go. We scan the market, launch your product and grow your sales, constantly monitoring the responses and improving your approach.

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Oppportunities for international business in India

India, located in South Asia, is the world’s second-most populous country, with a population exceeding 1.3 billion as of 2023. Known for its rich cultural diversity, historical heritage, and vast geography, India plays a significant role in global affairs.

The Indian economy, with a GDP per capita of around $2,100 USD in 2023, is characterized by a mix of agriculture, manufacturing, and services. Agriculture remains a key sector, supporting a large portion of the population. The service sector, particularly IT and software services, has seen rapid growth and global integration. Manufacturing is also expanding, with initiatives like ‘Make in India’ promoting industrial development.

India’s major imports include crude oil, precious stones, machinery, chemicals, and pharmaceuticals, vital for its growing economy and population.

Business opportunities in India

Below are the potential growth sectors in India:

  • Agriculture
  • Manufacturing
  • Information technology
  • Retail industry
  • Tourism services

Over the last few years, India has been an outsourcing destination for various organizations. But this scenario is changing rapidly, and trade in services and goods is quickly improving. Cultural barriers along with government barriers are the issues one has to tackle to grow a business here.

Agriculture industry sector in India

The economy in India relies heavily on agriculture. A large portion of India’s land can be cultivated and it ranks second in farm output in the whole world. Countless opportunities in agribusiness are abound in India.

This sector contributes to the country’s gross domestic product, at an estimated value of 10% of the total amount. Agriculture is also the primary source of income for Indians especially in rural households. To note, around 830 million Indians live in rural areas.

Aside from the country’s major crops which include rice, wheat, coarse cereals, cotton, and oilseeds, India also boasts of an abundance of raw materials – buffalo meat, milk, bananas, mango, guava, pulses, tea, and sugarcane.

There are huge quantities produced in most food categories in India. The nation ranks among the highest in the areas of milk, fruit and vegetables, livestock, grain and other food production. However, the level of processing in India is low. Some examples of this include only 2.2% of all fruits and vegetables being processed and only 6% of poultry products.

Manufacturing in India

17 per cent of India’s GDP is represented by its manufacturing sector, in contrast to the 53 per cent of the services sector. Lack of infrastructure and connectivity is seen the reason for the investment shift into more asset-light services sector.

Make in India is a national campaign that promotes manufacturing growth for both domestic and international products. The campaign aims to foster innovation, facilitate investment, enhance skill development, protect intellectual property, and build top-of-the line manufacturing infrastructure.

IT and ICT sector in India

IT is one of India’s strengths. In view of this PM Modi has also launched digital India. The initiative aims to tap India’s IT capabilities and to promote investments into IT and mobile infrastructure.

With both hardware and software coverage, India aims to achieve the following:

  1. Improvement of electronic infrastructure including fibre optic cables, mobile coverage, and broadband coverage;
  2. Promotion of electronics marketing;
  3. Promotion of more e-governance solutions by various government authorities to address business and civilian needs.

Mobile communications in India

There is an increasing demand for mobile handsets and electronics; this will in turn create opportunities for brand owners and trading companies to supply and see growth together with the market. Indian market also provides opportunities for software companies that provide expert solutions for mobile and e-governance. In order to effectively ride on the trend, investing companies must tailor their products and suite of applications and products for the Indian market.

Why enter the market in India with us?

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Our structured approach for market entry

Alliance experts has a proven methodology to start or increase your sales in a new market. Our local teams in over 30 countries help you define your pitch and to find and convince the right sales channels or clients. Select your target country and click on the package to see what we do for you each month.

Month 1

Scan phase

  • Tell us more about your company and offering
  • Get a first long-list of potential distributors, partners or clients
  • Receive feedback from them on your product or service
  • Get an overview of the competition

Market pioneer

  • Intake questionnaire
  • Product knowledge call
  • Long-list with up t0 10 targets
  • 1 feedback interview
  • Listing up to 3 competitors
  • Monthly review call

Market explorer

  • Intake questionnaire
  • Product knowledge call
  • Long-list with up t0 20 targets
  • 3 feedback interviews
  • Listing up to 10 competitors
  • 1 competitor investigation
  • Bi-weekly review call

Market conqueror

  • Intake questionnaire
  • Product knowledge call
  • Long-list with up t0 50 targets
  • 5 feedback interviews
  • Listing up to 20 competitors
  • 3 competitor investigations
  • Weekly review call

Month 2

Launch phase

  • With our help, develop the right pitch for this market
  • See the list of targets growing 
  • We pitch your product to the right decision makers
  • Evaluate with us and adjust the approach where needed

Market pioneer

  • Pitch for the local market
  • Adding up to 10 leads to the long-list
  • Outreach to 10 targets
  • Monthly review call

Market explorer

  • Pitch for the local market
  • Review of your marketing materials
  • Adding up to 20 leads to the long-list
  • Outreach to 20 targets
  • Bi-weekly review call

Market conqueror

  • Pitch for the local market
  • Review of your marketing materials
  • Jointly developed pitch deck with translation
  • Adding up to 50 leads to the long-list
  • Outreach to 50 targets
  • Weekly review call

Month 3 and further

Grow phase

  • See the list of targets growing until we have all relevant ones
  • We continue pitching and also follow up on your leads
  • Follow-up on interested prospects or leave it to us
  • Every month you receive a full report on all contacts we had

Market pioneer

  • Adding up to 20 leads to the long-list
  • Outreach to 20 targets
  • Follow-up with 10 targets and 3 of your leads
  • Hand-over of interested parties
  • Monthly review call

Market explorer

  • Adding up to 50 leads to the long-list
  • Outreach to 50 targets
  • Follow-up with 25 targets and 10 of your leads
  • Hand-over of interested parties
  • 3 follow-up meetings
  • Deal closing support for 1 deal
  • Bi-weekly review call

Market conqueror

Custom proposal that we discuss with you after completion of the Scan and Launch phase, for example a dedicated (part-time) sales person

 

Select your target country to see prices:





    Select a package to see what we do for you:

    Market pioneer

    per month

    Market explorer

    per month

    Market conqueror

    per month

    Customer Experiences

    ” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
    Alliance Expert found distributors for Harley Davidson

    Vitello Benevetti

    Harley Davidson

    ” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
    Francis Huang

    Francis Huang

    Würth

    ” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
    Jing Zhang

    Jing Zhang

    Kamtec

    ” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
    James Martin

    James Martin

    Brabantia

    ” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
    Nouraldine Banaeinejad

    Nouraldin Banaeinejad

    CAN Home appliances

    ” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

    Mehmet Aksoy

    RR Engineers

    Companies we have helped with market entry strategy

    EEPC India
    Apart Group
    Plastinovo
    De Heus
    CAN Home appliances
    RR Engineers
    Molarclean
    HCP – the sweetener company
    Golden Red Trade Solution
    Verantis

    Frequently asked questions

    First determine who are the end-users of your product or service. And where do they buy it now? The best way to determine the right entry strategy is to approach these parties. Would they consider your product or service as an alternative? Do they agree with the positioning that you have in mind? And what competitors are they buying from now? These data will help you determine the right strategy.

    This al depends on the product or service that you want to sell and the competition. Typically, if you already sell in comparable countries as India, also here it should be possible, unless there is strong local competition. This is something that you only discover if you dive into the market.
    Yes, if you have registered your brand for India or you trust it will not be used by others, you can use your brand there. You only need to recognize that in every new country you need to build brand recognition and brand standing separately. Therefore you need a good positioning, the right distribution structure and a marketing plan.
    Although your product or service often can remain te same, the marketing that you need in India may be different from other countries. You may have to translate your materials and advertisements, adjusting it to the local ‘tone of voice’. Also marketing communication channels may be different.

    We are active in over 30 countries