Market entry strategy for exports to France

Our local teams plan & execute

If France is a relatively unknown market for you, you need a clear market entry strategy. This may be different from the strategies you have used so far, as the market structure and the competition is different.

Alliance experts helps you to develop your market entry strategy on the go. We scan the market, launch your product and grow your sales, constantly monitoring the responses and improving your approach.

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Oppportunities for international business in France

France and the United Kingdom have been alternating each other as the second economy of Europe. France is a highly centralized country where mostly in Paris the decisions are made. Other major cities include Marseille, Lyon, Toulouse, and Nice.

As of 2024, France’s population is projected to be around 64.88 million. The country experiences a modest population growth, with a growth rate of approximately 0.15%.

France has one of the world’s largest economies, known for its diverse industrial sectors, including aerospace, automotive, and luxury goods. It is also a leading agricultural producer within Europe.

France is globally recognized for its rich history, art, and gastronomy. It has a strong cultural influence worldwide and is a popular tourist destination. The country has a diverse population with a significant number of people from various ethnic and cultural backgrounds.


The standard distribution route in France involves goods being sent to wholesalers who in turn utilise various channels to reach retail outlets, where they are made available to the consumer. All wholesalers and their warehouses are situated in a convenient, centrally located area for prompt supply. Local shops and other retailers naturally purchase in bulk from the warehouses to make it more cost effective.

Knowledge of the customer base, major gateways, legal matters as well as the distribution structure will be beneficial to your expansion. Having a local partner will help you navigate around the French market and ensure optimal results for your strategies.



  • Commercial arbitration is applicable to any sector of the economy.
  • Arbitration is more flexible than litigation. The proceedings can be tailored on a case-by-case basis.
  • In France, arbitration tends to be more expensive than litigation.


  • Litigation is usually used to settle large commercial disputes.
  • Lawyers from EU countries or Norway, Switzerland, Liechtenstein, and Iceland can practice law in France, depending on their original profession qualifications.

Expanding to the France can be challenging. It is advisable to research and plan thoroughly, understand the culture, legal system, and necessary procedures to optimize the outcomes of your strategy.

Why enter the market in France with us?

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Try our services in France

Our structured approach for market entry

Alliance experts has a proven methodology to start or increase your sales in a new market.

Our local teams in over 30 countries help you define your pitch and convince the right sales channels or clients.

Month 1

Scan phase

  • We get to know your company and offering
  • We make a first long-list of potential distributors, partners or clients
  • We gather feedback from them on your product
  • We review the competition

Month 2

Launch phase

  • We develop the right pitch for this market
  • We list more targets until we have all relevant ones
  • We approach them with your offering
  • We evaluate and adjust the approach where needed

Month 3 and further

Grow phase

  • We follow up on new leads and previous contacts
  • We list and approach more targets where available
  • We involve you in case of interested prospects
  • Every month we report on all contacts we had

Customer Experiences

” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
Jing Zhang

Jing Zhang


” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
Francis Huang

Francis Huang


” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
Alliance Expert found distributors for Harley Davidson

Vitello Benevetti

Harley Davidson

” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

Mehmet Aksoy

RR Engineers

” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
Nouraldine Banaeinejad

Nouraldin Banaeinejad

CAN Home appliances

” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
James Martin

James Martin


Companies we have helped with market entry strategy

CAN Home appliances
RR Engineers
HCP – the sweetener company
De Heus

We are active in over 30 countries