Market entry strategy for exports to Europe

Our local teams plan & execute

If Europe is a relatively unknown market for you, you need a clear market entry strategy. This may be different from the strategies you have used so far, as the market structure and the competition is different.

Alliance experts helps you to develop your market entry strategy on the go. We scan the market, launch your product and grow your sales, constantly monitoring the responses and improving your approach.

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Oppportunities for international business in Europe

With over 700 million inhabitants who are relatively affluent Europe offers a huge potential to sell your goods or services. But Europe is not one market, it consists of 44 countries, ranging from huge territories like Germany to small islands like Malta.

Europe is not one market

When considering market entry strategies for Europe, it’s essential to recognize the diversity and complexity of the region’s markets. Do start with conducting thorough market research to understand the unique preferences, regulations, and cultural nuances of individual countries within Europe.

Europe market penetration strategies

A good strategy is partnering with local distributors or agents who have existing networks and market knowledge can provide valuable insights and facilitate market penetration.

Another viable strategy for entering the European market is to establish a physical presence through direct investment or setting up subsidiaries or branches in key markets. This approach offers greater control over operations and allows for closer engagement with customers and stakeholders. However, it requires careful planning and investment, as well as a deep understanding of local regulations, labor laws, and business practices.

E-commerce as first step into the European market

Furthermore, leveraging e-commerce and digital marketing channels can be an effective way to enter the European market, particularly for companies with innovative products or services. However, it’s crucial to invest in localized digital marketing strategies, including website localization, search engine optimization (SEO), and targeted advertising, to effectively engage with European consumers in their native languages and cultural contexts.

Why enter the market in Europe with us?

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Try our services in Europe

Our structured approach: scan - Launch - Grow

The best way to learn about a market is to start reaching out and adjust your sales pitch on-the-go. This is what we do in our Scan-Launch-Grow approach. 

1st month

We scan the market

We dive into your product and what sales strategy has worked for you in other countries. We show you offering to various potential distributors or customers to collect feedback. And we review your competition so that we can determine the best market entry strategy. 

2nd month

We launch your product

Together with you we develop a first pitch for your target group. We extend our long-list of potential targets further and start reaching out, getting to the right decision makers and pitching your product. And we discuss the results with you, in order to optimise your strategy further.

3rd and next months

We grow your sales

We keep searching for new distributor candidates or clients and reach out to them. We also follow-up on previous contacts we had and on leads that you bring in. We introduce you to interested parties, but we can also support in meetings or close deals on your behalf. Every month we review our results.

Customer Experiences

” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
James Martin

James Martin

Brabantia

” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

Mehmet Aksoy

RR Engineers

” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
Francis Huang

Francis Huang

Würth

” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
Alliance Expert found distributors for Harley Davidson

Vitello Benevetti

Harley Davidson

” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
Nouraldine Banaeinejad

Nouraldin Banaeinejad

CAN Home appliances

” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
Jing Zhang

Jing Zhang

Kamtec

Companies we have helped with market entry strategy

Oklas
De Heus
EEPC India
CAN Home appliances
Verantis
Topdesk
Brabantia
HCP – the sweetener company
Hydrologic
Plastinovo

We are active in over 30 countries