Market entry strategy for exports to Dubai and the Emirates

Our local teams plan & execute

If Dubai and the Emirates is a relatively unknown market for you, you need a clear market entry strategy. This may be different from the strategies you have used so far, as the market structure and the competition is different.

Alliance experts helps you to check, adjust or define your market entry strategy, so that your can safely start with a distributor search or with your business development.

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Oppportunities for international business in Dubai and the Emirates

The United Arab Emirates (UAE), a federation of seven emirates in the Arabian Peninsula, has a population of about 9.9 million as of 2023. It is known for its oil wealth, futuristic architecture, and international business hubs.

The UAE’s economy, with a GDP per capita of around $43,000 USD in 2023, is highly diversified. Although oil and gas remain significant, sectors like finance, tourism, real estate, and aviation play major roles. Dubai and Abu Dhabi are key drivers of economic growth.

Major cities include Dubai, known for its modern architecture and vibrant business environment; Abu Dhabi, the capital and a cultural and economic center; Sharjah, recognized for its cultural contributions; and Al Ain, known for its universities and gardens.

Use our support to enter the market in Dubai and the Emirates

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Learn from our financial perspective

We help you draft the business case for your market entry, weighing potential turnover and margins against the costs for market entry and further marketing.

Four questions to define your market entry strategy

Entering a new market takes time and resources, so it is good to ensure that Dubai and the Emirates is open for your product and that you have good chances on finding a positioning that really pays off.

Is this the right country?

Why pick Dubai and the Emirates from over 200 countries to choose from? We always like to know your considerations, as other markets may be easier to penetrate.

How big is the market?

Data from market research reports won’t tell you how your specific product will be received. For this you need an expert opinion and comparisons with similar products. Our local teams can do this.

Wat is the market structure?

Where will your end-users typically look for your product or service? Is this online of offline? Who controls these sales channels and how easy is it to find the right positioning? We know the market from inside out.

What are regulations?

Have you checked import duties, taxes and other regulations? Your product may need certifications or a local representative. We can easily check for you.

With the above data we can start building a business case for your market entry and decide on the best target group to approach. From there we can continue for you with a distributor search or with direct business development.

Get your proposal directly

    In , our experienced business developers work for you 20 hours per month for . Every month we report on what we have done and plan actions and deliverables for the next month. This is a 12-month plan where you can scale up and down our efforts when needed.

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    Companies we have helped with market entry strategy

    Oklas
    Verantis
    Apart Group
    Molarclean
    Hydrologic
    HCP – the sweetener company
    Topdesk
    Golden Red Trade Solution
    Le Joyau d’Olive
    Plastinovo

    We are active in over 30 countries