Market entry strategy for exports to Australia

Our local teams plan & execute

If Australia is a relatively unknown market for you, you need a clear market entry strategy. This may be different from the strategies you have used so far, as the market structure and the competition is different.

Alliance experts helps you to develop your market entry strategy on the go. We scan the market, launch your product and grow your sales, constantly monitoring the responses and improving your approach.

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Oppportunities for international business in Australia

Australia is a major global player in various sectors and has a population of about 26 million.

Australia’s economy, with a GDP per capita of approximately $55,000 USD in 2023, is driven by mining (coal, iron ore, gold), agriculture, and a robust service sector. It is also a significant exporter of natural resources.

The country’s main imports include machinery, vehicles, electronic equipment, and petroleum products, supporting its diversified economy.

Business opportunities in Australia

At present, Australia welcomes investments and offers opportunities in the following sectors:

  • Agribusiness and food
  • Major infrastructure
  • Tourism infrastructure
  • Resources and energy
  • Advanced manufacturing, services and technology

 

Why enter the market in Australia with us?

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Our structured approach for market entry

Alliance experts has a proven methodology to start or increase your sales in a new market. Our local teams in over 30 countries help you define your pitch and to find and convince the right sales channels or clients. Select your target country and click on the package to see what we do for you each month.

Month 1

Scan phase

  • Tell us more about your company and offering
  • Get a first long-list of potential distributors, partners or clients
  • Receive feedback from them on your product or service
  • Get an overview of the competition

Market pioneer

  • Intake questionnaire
  • Product knowledge call
  • Long-list with up t0 10 targets
  • 1 feedback interview
  • Listing up to 3 competitors
  • Monthly review call

Market explorer

  • Intake questionnaire
  • Product knowledge call
  • Long-list with up t0 20 targets
  • 3 feedback interviews
  • Listing up to 10 competitors
  • 1 competitor investigation
  • Bi-weekly review call

Market conqueror

  • Intake questionnaire
  • Product knowledge call
  • Long-list with up t0 50 targets
  • 5 feedback interviews
  • Listing up to 20 competitors
  • 3 competitor investigations
  • Weekly review call

Month 2

Launch phase

  • With our help, develop the right pitch for this market
  • See the list of targets growing 
  • We pitch your product to the right decision makers
  • Evaluate with us and adjust the approach where needed

Market pioneer

  • Pitch for the local market
  • Adding up to 10 leads to the long-list
  • Outreach to 10 targets
  • Monthly review call

Market explorer

  • Pitch for the local market
  • Review of your marketing materials
  • Adding up to 20 leads to the long-list
  • Outreach to 20 targets
  • Bi-weekly review call

Market conqueror

  • Pitch for the local market
  • Review of your marketing materials
  • Jointly developed pitch deck with translation
  • Adding up to 50 leads to the long-list
  • Outreach to 50 targets
  • Weekly review call

Month 3 and further

Grow phase

  • See the list of targets growing until we have all relevant ones
  • We continue pitching and also follow up on your leads
  • Follow-up on interested prospects or leave it to us
  • Every month you receive a full report on all contacts we had

Market pioneer

  • Adding up to 20 leads to the long-list
  • Outreach to 20 targets
  • Follow-up with 10 targets and 3 of your leads
  • Hand-over of interested parties
  • Monthly review call

Market explorer

  • Adding up to 50 leads to the long-list
  • Outreach to 50 targets
  • Follow-up with 25 targets and 10 of your leads
  • Hand-over of interested parties
  • 3 follow-up meetings
  • Deal closing support for 1 deal
  • Bi-weekly review call

Market conqueror

Custom proposal that we discuss with you after completion of the Scan and Launch phase, for example a dedicated (part-time) sales person

 

Select your target country to see prices:





    Select a package to see what we do for you:

    Market pioneer

    per month

    Market explorer

    per month

    Market conqueror

    per month

    Customer Experiences

    ” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
    Nouraldine Banaeinejad

    Nouraldin Banaeinejad

    CAN Home appliances

    ” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

    Mehmet Aksoy

    RR Engineers

    ” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
    Jing Zhang

    Jing Zhang

    Kamtec

    ” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
    Francis Huang

    Francis Huang

    Würth

    ” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
    James Martin

    James Martin

    Brabantia

    ” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
    Alliance Expert found distributors for Harley Davidson

    Vitello Benevetti

    Harley Davidson

    Companies we have helped with market entry strategy

    De Heus
    Le Joyau d’Olive
    Verantis
    Molarclean
    Brabantia
    Topdesk
    EEPC India
    Apart Group
    CAN Home appliances
    HCP – the sweetener company

    Frequently asked questions

    First determine who are the end-users of your product or service. And where do they buy it now? The best way to determine the right entry strategy is to approach these parties. Would they consider your product or service as an alternative? Do they agree with the positioning that you have in mind? And what competitors are they buying from now? These data will help you determine the right strategy.

    This al depends on the product or service that you want to sell and the competition. Typically, if you already sell in comparable countries as Australia, also here it should be possible, unless there is strong local competition. This is something that you only discover if you dive into the market.
    Yes, if you have registered your brand for Australia or you trust it will not be used by others, you can use your brand there. You only need to recognize that in every new country you need to build brand recognition and brand standing separately. Therefore you need a good positioning, the right distribution structure and a marketing plan.
    Although your product or service often can remain te same, the marketing that you need in Australia may be different from other countries. You may have to translate your materials and advertisements, adjusting it to the local ‘tone of voice’. Also marketing communication channels may be different.

    We are active in over 30 countries