United States market entry strategy for international businesses

The United States (the US) has 50 states, five territories, and a federal district. The country is governed by the federal government, having fifty states and a federal district. The US is one of the world’s first constitutional republic countries, with from January 2017 Mr. Donald Trump as the president. Being one of the largest economies in the world, the US has a significant influence on the global market. With a big consumption market, diverse culture, and a developed economic system, the US is a tempting destination for many international businesses. Diversity is characteristic of the US market.

United States’ vital data (as of 2019)

Population (million) 328
GDP (billion USD) 21,400
GDP per capita (USD) 65,298
GDP per capita PPP (USD) 65,298
Purchasing power per dollar, compared to the USA 100%
Surface area (sq km) 9,831,510
% of population living in urban areas 82%
% of GDP added by agriculture – industry – services  –
Ease of doing business index (1 = best, 189 = lowest) 6

What are business opportunities in the United States?

The top five sectors that attract foreign investment in the US are:

  • Finance (apart from depository institutions and insurance companies)
  • Chemical products
  • Wholesale
  • Depository institutions
  • Transportation

Where the action really is – international business and the United States
The top imports and exports are listed below:

Imports % of total Exports % of total
Oil 8.2 Machinery 12.5
Machinery 14.8 Electronic equipment 10.5
Electronic equipment 13.7 Oil 12.1
Vehicles 12.1 Vehicles 8.1
Medical, technical
5 Aircraft, spacecraft 8.3

Where can you find which business sector?

The U.S. market is actually comprised of smaller markets and not just one big entity. Market research would tell you that these markets have a lot of things in common but also present a lot of differences with regard to the various opportunities and potential investments they present.
Also read the article Where to start business or exports in the US?

What are United States’ important events?

There are many public holidays in the US, such as New Year’s Day, Martin Luther King Day, Groundhog Day, Presidents Day, Independence Day.

Sports is a crucial part of the American culture; the four major sports are baseball, basketball, hockey and football. Being a global business hub, the US is the destination for a great number of trade shows. The Trade Show News Network has a comprehensive list of events for businesses of all industries.

The US has a diverse environment with high-quality manpower to support business operations. Being the biggest economy, it is a huge market for international businesses. A complete marketing plan will help you understand the country and formulate your international expansion strategy.

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