Our local teams plan & execute
Alliance experts helps you to develop your market entry strategy on the go. We scan the market, launch your product and grow your sales, constantly monitoring the responses and improving your approach.
France and the United Kingdom have been alternating each other as the second economy of Europe. France is a highly centralized country where mostly in Paris the decisions are made. Other major cities include Marseille, Lyon, Toulouse, and Nice.
As of 2024, France’s population is projected to be around 64.88 million. The country experiences a modest population growth, with a growth rate of approximately 0.15%.
France has one of the world’s largest economies, known for its diverse industrial sectors, including aerospace, automotive, and luxury goods. It is also a leading agricultural producer within Europe.
France is globally recognized for its rich history, art, and gastronomy. It has a strong cultural influence worldwide and is a popular tourist destination. The country has a diverse population with a significant number of people from various ethnic and cultural backgrounds.
The standard distribution route in France involves goods being sent to wholesalers who in turn utilise various channels to reach retail outlets, where they are made available to the consumer. All wholesalers and their warehouses are situated in a convenient, centrally located area for prompt supply. Local shops and other retailers naturally purchase in bulk from the warehouses to make it more cost effective.
Knowledge of the customer base, major gateways, legal matters as well as the distribution structure will be beneficial to your expansion. Having a local partner will help you navigate around the French market and ensure optimal results for your strategies.
Expanding to the France can be challenging. It is advisable to research and plan thoroughly, understand the culture, legal system, and necessary procedures to optimize the outcomes of your strategy.
We work with local teams, who already know the market, speak the language and know the business culture.
We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.
We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.
The best way to learn about a market is to start reaching out and adjust your sales pitch on-the-go. This is what we do in our Scan-Launch-Grow approach.
1st month
We dive into your product and what sales strategy has worked for you in other countries. We show you offering to various potential distributors or customers to collect feedback. And we review your competition so that we can determine the best market entry strategy.
2nd month
Together with you we develop a first pitch for your target group. We extend our long-list of potential targets further and start reaching out, getting to the right decision makers and pitching your product. And we discuss the results with you, in order to optimise your strategy further.
3rd and next months
We keep searching for new distributor candidates or clients and reach out to them. We also follow-up on previous contacts we had and on leads that you bring in. We introduce you to interested parties, but we can also support in meetings or close deals on your behalf. Every month we review our results.
James Martin
Brabantia
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CAN Home appliances
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Kamtec
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Harley Davidson
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Würth
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RR Engineers