Our local teams plan & execute
Alliance experts helps you to develop your market entry strategy on the go. We scan the market, launch your product and grow your sales, constantly monitoring the responses and improving your approach.
Out of the Easter-European countries, Poland is the biggest and richest, and hence a good market to start in the region.
As of 2024, Poland’s population is estimated to be around 40.22 million, showing a slight decrease compared to the previous year. This decrease is indicative of a broader trend in population change.
Poland has a diverse economy, with significant contributions from various sectors including manufacturing, agriculture, and services. It is one of the larger economies in Central and Eastern Europe and has seen substantial growth since its transition to a market economy in the 1990s.
Warsaw is the largest city, followed by other major cities like Lodz, Krakow, and Wroclaw. The country has a relatively high urban population, with a significant portion of its residents living in cities.
Poland has a rich cultural heritage, including significant contributions to European literature, music, and arts. The majority of the population identifies as Christian, with a small percentage being religiously unaffiliated.
We work with local teams, who already know the market, speak the language and know the business culture.
We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.
We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.
The best way to learn about a market is to start reaching out and adjust your sales pitch on-the-go. This is what we do in our Scan-Launch-Grow approach.
1st month
We dive into your product and what sales strategy has worked for you in other countries. We show you offering to various potential distributors or customers to collect feedback. And we review your competition so that we can determine the best market entry strategy.
2nd month
Together with you we develop a first pitch for your target group. We extend our long-list of potential targets further and start reaching out, getting to the right decision makers and pitching your product. And we discuss the results with you, in order to optimise your strategy further.
3rd and next months
We keep searching for new distributor candidates or clients and reach out to them. We also follow-up on previous contacts we had and on leads that you bring in. We introduce you to interested parties, but we can also support in meetings or close deals on your behalf. Every month we review our results.
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