Find distributors and sales channels in the Nordics

Our local teams will do the work

Finding distributors or retail sales channels might be straightforward, but discovering the right one that drives revenue for your business is a real challenge.

With our Scan-Launch-Grow approach we make this task significantly easier for you! Our local teams have a vast network of distributors and retail channels, know what is important to them and can reach out easily.

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Find the right retail channels in the Nordics

The Nordic countries, comprising Denmark, Finland, Iceland, Norway, and Sweden, are known for their high living standards, advanced economies, and well-developed welfare states. These nations feature among the world’s most competitive, innovative, and globalized economies. Business opportunities for foreign companies are abundant, particularly in green energy, technology, healthcare, and sustainable development sectors.

The Nordics are leading in renewable energy projects, digital services, and health tech innovations, providing a conducive environment for investment and collaboration. Their commitment to sustainability, innovation, and social welfare makes them attractive for businesses aiming to invest in stable, forward-thinking markets.

Main supermarket chains in the Nordics

  1. ICA Gruppen – A leading retail company in Sweden, also active in Norway.
  2. Coop Norden – Operates in all Nordic countries, with a significant presence in Sweden, Norway, and Denmark.
  3. Kesko – A major player in Finland, also operating in other Nordic countries through various formats.
  4. S Group – A Finnish retailer known for its supermarket chain as well as department stores and other services.
  5. NorgesGruppen – The largest retail group in Norway, operating several chains across the country.

Other retail chains in the Nordics

The Nordics boast a variety of prominent retail chains known for their expansive presence across the region. In Sweden, H&M and IKEA are globally recognized brands originating from the country, specializing in fashion and furniture/home goods respectively.

Let us find the right distributors in the Nordics!

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

We are active in over 30 countries

We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.

You Reduce your risks

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Try our services in the Nordics

Our structured approach: scan - Launch - Grow

The best way to learn about a market is to start reaching out and adjust your sales pitch on-the-go. This is what we do in our Scan-Launch-Grow approach. 

1st month

We scan the market

We dive into your product and what sales strategy has worked for you in other countries. We show your offering to various potential distributors or brokers to collect feedback. And we review your competition so that we can determine the best market entry strategy. 

2nd month

We launch your product

Together with you we develop a first pitch for your target group. We extend our long-list of potential targets further and start reaching out, getting to the right decision makers and pitching your product. And we discuss the results with you, in order to optimise your strategy further.

3rd and next months

We grow your sales

We keep searching for new distributor candidates and reach out to them. We also follow-up on previous contacts we had and on leads that you bring in. We introduce you to interested parties, but we can also support in meetings or close deals on your behalf. Every month we review our results.

Customer Experiences

” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
James Martin

James Martin


” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

Mehmet Aksoy

RR Engineers

” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
Nouraldine Banaeinejad

Nouraldin Banaeinejad

CAN Home appliances

” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
Alliance Expert found distributors for Harley Davidson

Vitello Benevetti

Harley Davidson

” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
Jing Zhang

Jing Zhang


” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
Francis Huang

Francis Huang


Companies we have helped with distributor search

EEPC India
CAN Home appliances
Le Joyau d’Olive
Apart Group
De Heus
Golden Red Trade Solution

We are active in over 30 countries