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It may be a better strategy to find a distributor first who can help you to get your products in smaller chains or individual stores, and then help you to get to the big names. Or to start online.
In this article you will find more information on the retail market and guidance on how to convince retailers and distributors to work with you.
Our local consultant will help you find the right distributors or retailers and convince them to work with you.
As of 2024, Jordan’s population is estimated to be around 11.38 million, with a growth rate of 1.25%. The country ranks 84th globally in terms of population size and has a population density of approximately 128.24 people per square kilometer, making it the 94th most densely populated country.
Jordan is recognized for its diverse economy with sectors like tourism, services, and manufacturing playing significant roles. Despite challenges, including the hosting of refugees from neighboring countries, Jordan maintains stability and growth potential.
Major urban centers include the capital city Amman, Zarqa, Irbid, and Russeifa. Amman, being the largest city, is one of the oldest continuously inhabited cities in the world and serves as the economic, political, and cultural center of the country.
Jordan’s demographic profile is characterized by a youthful population, with a significant proportion under the age of 15, indicating potential for future economic growth and development challenges. The country has successfully maintained a balance between modernity and tradition, evident in its urban development, educational achievements, and cultural preservation efforts.
The best preparation for doing business in any country is visiting it. This way you can experience the culture, check the shops and build your network.
Where it comes to hotels, research shows that if you check these platforms, in 80% of the cases you have the lowest room rates.
If you have a consumer product that you can’t sell directly from your home country to your end customer, you need at least one step in between. This can be a distributor (who also acts as wholesaler or importer), a big retailer directly, or it can be a large web shop. Let’s look at the pro’s and con’s of each option.
Distributors are risk averse, they know the portfolio they have and tend to be happy with it. They can’t just add a product or service to their range, since it will cannibalize on others:
Getting your products imported and delivered in a specific country can be a challenge. I have good experience with Tecex, who can act as your importer of record and even physical distributor. If you leave your details, they will contact you.
I always put a lot of emphasis on drafting a good distributor pitch. Even if you already have great sales materials for your end-users, this often does not make clear what the benefits are for a potential agent, distributor or retailer to work with you.
When you approach potential sales channels with your standard documentation, chances are high that they are holding of. If you make it crystal clear what are the benefits for them, like in the example presentation, you will get a much higher response rate.
Please note that it helps to put concrete data in your presentation. You may think it is sensitive, but just know the secret is in how you achieve the rotation or the low returns level, not in the data itself. So share it here, in order to get the right attention.
Be well prepared. All retailers expect you to prove why they are going to make more money with your product than with their current assortment. So you must know the competition.
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