Your Indonesia distributor or agent: how to find the best one?

Indonesia: growth of the consuming class

Indonesia now has around 250 million inhabitants and that number will continue to grow. Even more important is the segment of those that will enter the consuming class with over 300 dollars per month to spend: this number will grow from 70 million people now to 135 million people in 2030. This means a huge market growth for all kind of consumer goods.

How to find your agent or distributor?

Jakarta, and to a lesser extend Medan and Surabaya, are the most developed cities. In Jakarta the GDP per capita is over 12,000 USD, where this is much lower for the rest of Indonesia. It makes sense to start here with your distribution. But think already ahead and select and agent or distributor that does not only serve Java, but also the other islands!

Finding an agent or distributor requires good knowledge of the Bahasa Indonesia language and a good understanding of the culture. Without this it will be difficult to get access to the market.

Alliance experts can find the right agent or distributor within 6 to 8 weeks

Alliance experts helps companies with entering new markets profitably. For Indonesia one of our Singapore based specialists will be your contact person. He has lived for six years in Sumatra, speaks Bahasa and has an extensive network of business contacts in Indonesia.

We have a clear and structured approach to find the best partner

We first want to know what kind of partner you are looking for. Based on your information, we make a long-list of 15-20 potential partners that fit your description. After your approval we find the right decision maker, approach him or her personally and share your business profile with them. This mostly leads to 3-5 companies who are suitable as your partner and interested in working with you. Once we have found these companies, we plan your meetings and accompany you during the first visits.

Share this article
Enter new markets faster
We help you with market intelligence, positioning advice and the right contacts. Answer five questions and receive a first proposal directly.

Market entry cases

HCP – the sweetener company
EEPC India
Apart Group
RR Engineers
Le Joyau d’Olive
CAN Home appliances
De Heus
Golden Red Trade Solution