Find the best USA Sales agents or distributors

We help you enter the market

The USA is a huge market for almost every product or service, but also very competitive. Alliance experts can help you find the right distributors, brokers or agents and set up you sales channels.

We offer part-time and local business development services, as an extension of your team, from € 2500 per month for 20 hours.

Washington distributor

We help you with your USA market entry strategy

The United States of America has a population of 327 million. In 2022, 83% of the population lived in the cities, and this percentage is slowly rising. The average income per capita is almost 60,000 USD. This is promising to sell your goods, but you’ll have to know where to start.

Depending on your product or service you may best start with one agent, distributor or broker for a first state or with a specific target group. As soon as you get the first reference clients, you may scale up.

The table on the right shows a number of options, based on our experience with clients from different industries.


Product typePossible strategy
B2B products, high value, small volumesOne distributor or agent for the whole country may do, unless the sales process is complex and local service or maintenance is needed.
B2B products, high volumesFor logistic reasons and if applicable for service and maintenance, you may choose for regional distributors
B2C products with regulations per state, like medicines and alcoholOne distributor per state
Other B2C productsYou may start with one distributor first, who is the most eager to test the market for you and support the sales with brokers. Later on you may choose more distributors and set up you local company and do some sales directly.

Let us be your Feet on the Ground in the USA

Finding distributors might be straightforward, but discovering the right one that drives revenue for your business is a real challenge. Our local teams have the knowledge, a vast network of distributors, brokers and import agents and a proven methodology.

Key in our approach is our solid preparation. In the competitive USA market, you have to convince a retailer why he will make more margin with your product than with what he currently has on the shelves. We help you make the competitor analysis, position yourself in the market and present you in the right way. And we do the groundwork in approaching the right decision makers.

Opportunities in the USA per region

New York

  • Consumer industries and real estate industries are at a benefit due to affluent, cosmopolitan consumers.
  • Financial capital of the world
  • Hub for media, social media, and innovation


  • Consumer industries and real estate industries would do good in this state with the same reason as in New York’s.
  • Logistics capital for US-Asia trade flows
  • Home for technology companies
  • Hub for start-ups
  • High tech manufacturing in the industries of aerospace, defence, match, and semiconductor equipment


  • Life sciences capital of the world due to research and commercial clusters


  • Houston as the world’s capital of oil and gas industries.
  • Immigration of professional classes lead to:
  • Economic diversity
  • Opportunities for consumerism and real estate

North Dakota

  • Potential for oil and gas investments
  • Shale Boom
  • Primitive infrastructure that is very appealing to companies and real estate industries.


  • Home to Boeing
  • Hub for global aerospace
  • Home to tech giants

Customer Experiences

” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
Alliance Expert found distributors for Harley Davidson

Vitello Benevetti

Harley Davidson

” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
Nouraldine Banaeinejad

Nouraldin Banaeinejad

CAN Home appliances

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Market entries that we supported

Le Joyau d’Olive
De Heus
HCP – the sweetener company
Apart Group
Golden Red Trade Solution
RR Engineers
EEPC India
CAN Home appliances

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