Our local teams will do the work
Finding distributors or retail sales channels might be straightforward, but discovering the right one that drives revenue for your business is a real challenge.
With our Scan-Launch-Grow approach we make this task significantly easier for you! Our local teams have a vast network of distributors and retail channels, know what is important to them and can reach out easily.
China is the world’s most populous country, with over 1.4 billion people as of 2023. Known for its long history, rich culture, and rapid economic growth, China is a major global power.
With a GDP per capita of approximately $10,500 USD in 2023, China’s economy is one of the largest in the world. It has transformed from a primarily agrarian society to an industrial powerhouse. Manufacturing, particularly electronics and consumer goods, is a key sector. Services and technology are also growing rapidly.
China’s main imports include electrical and other machinery, oil and mineral fuels, optical and medical equipment, and metal ores, supporting its massive manufacturing industry.
Major cities include Beijing, the capital and cultural center; Shanghai, the largest city and financial hub; Shenzhen, a technology and manufacturing powerhouse; Guangzhou, a major trade and industrial city; and Chengdu, known for its technology sector and cultural heritage.
As of 2023, the top supermarkets in China are led by Walmart China, which ranked first with a total sales volume of 109.31 billion yuan in 2022. Following closely are Yonghui Superstores and Kangcheng Investment (China), with sales volumes of 97.987 billion yuan and 92.012 billion yuan, respectively. These supermarkets are among the leaders in the Chinese retail market, contributing significantly to the industry’s growth and evolution.
In China, the online grocery shopping market is dominated by significant players like Alibaba’s Freshippo and JD.com. These platforms have revolutionized grocery shopping by integrating online and offline experiences. Freshippo, for instance, offers a unique model where customers can shop in-store or online with rapid delivery options. Similarly, JD.com provides a wide range of grocery items with efficient online ordering and quick delivery services. These companies have adapted to the growing consumer demand for convenience, variety, and digital shopping solutions, making them leaders in the Chinese online grocery market.
We work with local teams, who already know the market, speak the language and know the business culture.
We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.
We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.
The best way to learn about a market is to start reaching out and adjust your sales pitch on-the-go. This is what we do in our Scan-Launch-Grow approach.
1st month
We dive into your product and what sales strategy has worked for you in other countries. We show you offering to various potential distributors or brokers to collect feedback. And we review your competition so that we can determine the best market entry strategy.
2nd month
Together with you we develop a first pitch for your target group. We extend our long-list of potential targets further and start reaching out, getting to the right decision makers and pitching your product. And we discuss the results with you, in order to optimise your strategy further.
3rd and next months
We keep searching for new distributor candidates and reach out to them. We also follow-up on previous contacts we had and on leads that you bring in. We introduce you to interested parties, but we can also support in meetings or close deals on your behalf. Every month we review our results.
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Jing Zhang
Kamtec
James Martin
Brabantia
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