Our local teams will do the work
Finding distributors or retail sales channels might be straightforward, but discovering the right one that drives revenue for your business is a real challenge.
With our Scan-Launch-Grow approach we make this task significantly easier for you! Our local teams have a vast network of distributors and retail channels, know what is important to them and can reach out easily.
Turkey, straddling Eastern Europe and Western Asia, has a population of about 85 million as of 2023. The country is known for its unique blend of Eastern and Western cultures, historical sites from the Byzantine and Ottoman eras, and diverse landscapes.
The Turkish economy, with a GDP per capita of approximately $9,000 USD in 2023, is driven by a mix of industry, agriculture, and services. Key industries include textiles, automotive, and electronics, while agriculture focuses on crops like tobacco, cotton, and fruits. Tourism is also significant, attracting visitors to destinations like Istanbul, Antalya, and Cappadocia.
Major cities include Istanbul, a historic and economic hub; Ankara, the capital and a political center; Izmir, a major port and commercial city; Antalya, a leading tourist destination; and Bursa, known for its historical significance and automotive industry.
BIM: BIM is the largest supermarket retail chain in Turkey, with a turnover of €7.05 billion in 2021. Established in 1995, it operates around 9,760 stores, offering products at low prices, focusing mainly on food and household essentials.
Migros: Migros, dating back to 1954, is the second-largest chain with a turnover of €5.65 billion in 2021. It runs multiple banners, including M, MM, MMM, 5M, Kipa, Macro Center, and Migros Jet, totaling 3,004 outlets.
SOK Market: With a turnover of €2.84 billion in 2021, SOK Market ranks third and is known for its customer-centric approach. Founded in 1995, it has expanded to 10,281 outlets.
Metro C&C: Operating under the Metro banner, this wholesaler caters to a different market segment with an estimated turnover of €1 billion in 2021. Metro C&C has 34 outlets in Turkey.
Carrefour: French retailer Carrefour operates under several banners in Turkey, including Carrefour Express, Carrefour Hypermarket, and Champion. It entered the Turkish market in 1993 and now has 850 stores, with a turnover of €936 million in 2021.
We work with local teams, who already know the market, speak the language and know the business culture.
We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.
We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.
The best way to learn about a market is to start reaching out and adjust your sales pitch on-the-go. This is what we do in our Scan-Launch-Grow approach.
1st month
We dive into your product and what sales strategy has worked for you in other countries. We show you offering to various potential distributors or brokers to collect feedback. And we review your competition so that we can determine the best market entry strategy.
2nd month
Together with you we develop a first pitch for your target group. We extend our long-list of potential targets further and start reaching out, getting to the right decision makers and pitching your product. And we discuss the results with you, in order to optimise your strategy further.
3rd and next months
We keep searching for new distributor candidates and reach out to them. We also follow-up on previous contacts we had and on leads that you bring in. We introduce you to interested parties, but we can also support in meetings or close deals on your behalf. Every month we review our results.
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