Find distributors and sales channels in Malaysia

Our local teams will do the work

Finding distributors or retail sales channels might be straightforward, but discovering the right one that drives revenue for your business is a real challenge.

With our Distributor Search service we make this task significantly easier for you! Our local teams have the knowledge, a vast network of distributors and retail channels and a proven methodology.

50 +
Distributors Matched
1
Flights saved
5 +
Countries
$ 0 k
Saved on each search

Find the right retail channels in Malaysia

Malaysia has a population of about 33 million as of 2023. Known for its diverse culture, Malaysia is a melting pot of Malay, Chinese, Indian, and indigenous cultures.

Malaysia’s economy, with a GDP per capita around $11,400 USD in 2023, is well-diversified. Major sectors include manufacturing, especially electronics and automotive; palm oil and rubber production; and services, including tourism and finance.

The country’s main imports include electronics, machinery, petroleum products, plastics, and vehicles, supporting its diversified economy.

Major cities include Kuala Lumpur, the dynamic capital and economic center; George Town, known for its colonial architecture; and Johor Bahru, a rapidly growing urban area.

Main supermarkets in Malaysia

In Malaysia, some of the leading supermarket and hypermarket chains include AEON, AEON BiG, Lotus’s (formerly Tesco), Giant, and MYDIN.

AEON, a major player in the retail sector, operates both supermarkets and shopping malls across Malaysia and AEON BiG, emerging from the rebranding of Carrefour, provides a range of consumer goods in its hypermarket format.

Lotus’s, under the ownership of Thailand’s CP Group, offers a wide selection of products in its numerous stores.

Giant, a well-known name in the Malaysian retail landscape, offers both hypermarket and supermarket formats.

MYDIN caters largely to the Malay consumer market, known for its halal offerings and extensive reach across the nation.

Why choose our distributor search service?

We know the market from inside-out

We work with local teams, who already know the market, speak the language and know the business culture.

Operational from day 1

We have a clear approach for your market entry. We just need to dive into the benefits of your product, and we are ready to start.

Risk Mitigation

We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.

Continuous Support

We provide ongoing support, ensuring your new partnerships thrive and adapt to evolving business and market needs.

Strategy for Finding Your Ideal Distribution Partner in Malaysia

Finding the ideal distributor involves more than just a search; key is convincing the distributors or retail chains with the broadest reach to work with you. That is why we put a lot of attention on the right positioning among any competition and helping you with the right pitch.

 

1. Choose target group

  • Where are your users?
  • What distribution channels to reach them?
  • Who are the channel decision makers?
  • What is important to them?

2. Prepare your pitch

  • How do you position yourself?
  • Who is your competition?
  • What volumes and margin will you bring?
  • What data do you have to proof that?

3. Reach out

  • Approach decision makers
  • Pitch your offering & answer questions
  • Follow-up sufficiently
  • Close the deal

4. Nurture & grow

  • Arrange logistics
  • Launch your product
  • Support in marketing
  • PR & Events
  • Evaluate & optimize

…and back to the first step to search for additional channels

Typically the first steps and approaching decision makers can be done in a number of months, closing the deal and doing a launch may take longer.

Get your proposal directly

    In , our experienced business developers work for you 20 hours per month for . Every month we report on what we have done and plan actions and deliverables for the next month. This is a 12-month plan where you can scale up and down our efforts when needed.

    Download your proposal

    Company name*

    Company home country

    First Name*

    Last Name*

    Email*

    Mobile phone number

    Please check your email for our proposal. Depending on your browser it may also open in a new window or be in your downloads folder.

    After reading our proposal, or in case you have any other questions:

    Customer Experiences

    ” During our cooperation Alliance experts showed an effective approach and tracking, professionalism and provided the services reliably and on time. “
    Nouraldine Banaeinejad

    Nouraldin Banaeinejad

    CAN Home appliances

    ” Alliance Experts strongly supported our growth in African markets. Innovative, effective strategies, and superb communication. “
    James Martin

    James Martin

    Brabantia

    ” Invaluable local insights led to great distributor matches. Their approach revolutionized our market entry strategy. Highly recommend! “
    Francis Huang

    Francis Huang

    Würth

    ” Alliance experts has helped us with clear insights in a market which was relatively new to us. Even under difficult circumstances they found good dealer candidates. “
    Alliance Expert found distributors for Harley Davidson

    Vitello Benevetti

    Harley Davidson

    ” Alliance Experts’ tailored strategies boosted our Europe market presence phenomenally. Exceptional service, highly recommended! “
    Jing Zhang

    Jing Zhang

    Kamtec

    ” Outstanding service! Found the perfect partners in within a few months. Our international sales skyrocketed thanks to their expertise. “

    Mehmet Aksoy

    RR Engineers

    Companies we have helped with distributor search

    RR Engineers
    Hydrologic
    HCP – the sweetener company
    De Heus
    Le Joyau d’Olive
    Oklas
    EEPC India
    Apart Group
    Brabantia
    Verantis

    We are active in over 30 countries