Greece: economy in recovery
Greece is a developed country with an economy based on the service (82.8%) and industrial sectors (13.3%). The agricultural sector contributed 3.9% of national economic output in 2015. Important Greek industries include tourism and shipping. With 18 million international tourists in 2013, Greece was the 7th most visited country in the European Union and 16th in the world.
Greece recently had a number of troublesome years where the country was nearly bankrupt. After several elections and modernisations, the country is now on its way to recovery and it is expected that also buying power will rise again.
How to find your Greek agent or distributor?
Most businesses have their headquarters in or around the capital Athens. There are many grocery retailers, with relatively low concentration, as the highest market share is around 10%. The retail chains are a mix of international players like Lidl, Ahold and Carrefour, and local players. For business-to-business, the distribution structure very much depends on the industry.
To find the right agent or distributor, it is important to have knowledge of the Greek language, since many people don't speak Greek. Knowledge of the local culture and business habits is also important.
Alliance experts can find the right agent or distributor within 6 to 8 weeks
Alliance experts helps companies with entering new markets profitably. Although we are currently not present in Spain, we have people who speak Spanish and have worked in Spain before.
We have a clear and structured approach to find the best partner
We first want to know what kind of partner you are looking for. Based on your information, we make a long-list of 15-20 potential partners that fit your description. After your approval we find the right decision maker, approach him or her personally and share your business profile with them. This mostly leads to 3-5 companies who are suitable as your partner and interested in working with you. Once we have found these companies, we plan your meetings and accompany you during the first visits.