China: an enormous emerging market
China is the second largest economy in the world, after the USA. The Chinese economy has been growing rapidly, presenting a very big and rare international business environment. The import market in China is around 25% of its GDP. It is a large market for exporters, who in most cases need a sales agent or local distributor.
How to find good dealers or franchisees in China
First of all you need to have a good business concept, that is clear, appealing and above all: proven. But then you have to translate it to the local situation, because spending power and buying habits in this country may be different. We can help you with a first Market Quick Scan and help you translate your concept to the local situation. Then you can start searching for the right dealer or franchisee to roll it out.
We have a clear and structured approach to find the best partner
We first want to the characteristics of the dealer or franchisee that you are looking for. Based on your information, we make a long-list of 15-20 potential partners that fit your description. After your approval we find the right decision maker, approach him or her personally and share your business profile with them. This mostly leads to 3-5 companies who are suitable as your partner and interested in working with you. Once we have found these companies, we plan your meetings and accompany you during the first visits.
Suggestions for further reading
- China IT industry: software and e-commerce opportunities
- International business in China – how to sell to the Chinese?
- Successful trade mission from China to the Netherlands and Germany
- Solar energy and environmental technology in China
- Gaming industry in China
- How to market and promote your business online in China?