How to find a good dealer or franchisee for your business in Africa?

How to find a good dealer or franchisee for your business in Africa?


Africa: a continent in development

Africa is the world second-largest and also the second-most populated continent of the world, with around 1.2 billion people. There are only few countries to be avoided. Most of the continent is stable, safe and business is flourishing. The growing middle class in Africa, mostly located in the bigger cities, has substantial purchasing power.

How to find good dealers or franchisees in Africa?

First of all you need to have a good business concept, that is clear, appealing and above all: proven. But then you have to translate it to the local situation, because spending power and buying habits in this country may be different. We can help you with a first Market Quick Scan and help you translate your concept to the local situation. Then you can start searching for the right dealer or franchisee to roll it out.

We have a clear and structured approach to find the best partner

We first want to the characteristics of the dealer or franchisee that you are looking for. Based on your information, we make a long-list of 15-20 potential partners that fit your description. After your approval we find the right decision maker, approach him or her personally and share your business profile with them. This mostly leads to 3-5 companies who are suitable as your partner and interested in working with you. Once we have found these companies, we plan your meetings and accompany you during the first visits.


This entry in temporary was updated on June 12, 2018 by specialist.