Germany: the leading market in Europe
Germany has around 80 million inhabitants and is the largest economy in Europe. Germans have an eye for quality and have in general good spending power. The market has good opportunities for exports but requires a dedicated approach.
How to find the right supplier and how to ensure that you get what you want, without any problems? Follow these guidelines for success.
Buying something and sourcing is something different
Buying something is mostly easy, if you know the supplier already. Sourcing is the process of finding the right supplier, who can either be a manufacturer, importer or distributor. And sourcing is all about getting the right pricing and delivery conditions.
Have a good procurement strategy in place
Procurement is the overall process of sourcing and buying (or purchasing). You should have a process in place, to optimise the balance between the effort in finding the right sources and negotiating a lower price, and the pricing itself. Typically for larger purchases, it makes sense to do a broad search and, especially where it comes to searches abroad, to hire somebody to do the sourcing for you.
Select the right manufacturers and double check
Before you start ordering complex products or large quantities, make sure that you check your source. If you don't go there yourself, then send somebody trusted, preferably who understands the local language and knows the local situation.
Check the export and import procedures
Import duties can limit the financial advantage of sourcing abroad. And customs formalities can further increase shipping times. Therefore check in advance whether the country that you are planning to source from and the applicable duties.
Alliance experts can help you find the right supplies abroad
Alliance experts is a global network of business development specialists. We are active in all important economies around the globe and meet many manufacturers and trading companies. With our international team we can relatively easy look for suppliers abroad who can provide you with a unique product features or a lower cost price.
Suggestions for further reading
- International business in Germany: how to sell to the Germans?
- Best tips on export to Germany (and what does Germany import?)
- Things you should know about contract law in Germany
- Difference between an agent, distributor and a franchise
- Your international sales agent: what margin or percentage to pay as fee?
- International distribution strategy: managing your foreign distribution channels
- Typical costs for international transport and global distribution