Part-time & Flexible
Italy is one of the larger economies in Europe, but also a country with very different regions, ranging from rich to poor. Italy has a rich cultural heritage, with Rome being one of the oldest continuously occupied cities in Europe. The country’s official language is Italian, but there are regions where German, French, and Slovene are primarily used.
As of 2024, Italy’s population is estimated at approximately 58.78 million. The country has been experiencing a population decline since its peak in 2017, with a negative growth rate due to a higher death rate than birth rate and negative net migration.
The major urban centers include Rome, Milan, Naples, Turin, and Palermo. Italy is characterized by an uneven population density, with dense populations in the Po Valley and metropolitan areas of Naples and Rome.
Italy is known for its diverse industrial sectors, ranging from fashion and luxury goods to automotive and machinery. It’s a significant player in the European and global economy.
Italy has an economy which is divided into a developed industrial north, dominated by private companies, and a less-developed, agricultural south. The Italian economy is driven in large part by the manufacture of high-quality consumer goods produced by small and medium-sized enterprises, many of them family-owned.
Business opportunities can be found in for example:
Italians put a strong emphasis on building trusting relationships. This is especially important if you want to do your business in the South of Italy, where the people value close-knit ties, personal networks, and strong bonds. On the other hand, in North Italy, while the relationship is still an essential factor, it is not a must-have prerequisite during initial phases. The North manner is more business-focused and serious while the South is relaxed and personal.
Regardless where you are, a bella figura (beautiful posture) is of paramount importance. It means you need to have a proper conduct and uphold societal formalities. Being disrespectful towards your counterparts, their country, and family can seriously harm your business.
Italian people will expect you to keep to your oral contracts. However, do note that during discussions, there may be many interim agreements, which are different from the final ones.
We work with local teams, who already know the market, speak the language and know the business culture.
No need to hire a local business developer first, we are active for you from the very first day you engage us. And no recruitment costs.
We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.
We provide ongoing support, ensuring your new partnerships thrive and adapt to evolving business and market needs.
We interview a number of potential clients or influencers to learn what the market really needs and how your product fits into this. We also do competitor research and if possible retrieve their pricing structure.
Your pitch and sales materials should be tuned onto the local market. We help you highlight the most needed features of your product and formulate Unique Selling Points to stand out from the competition.
Your website, trade shows or referrals may generate leads already. We will follow-up on these, approaching them with our local staff and where feasible visiting them to turn them into clients.
We use our own network, LinkedIn and other social media to generate new leads. We visit trade shows and industry events to meet prospects and report to you on every contact, so that we can jointly set new actions.
Together with you we decide what marketing actions are useful: social media posts, advertisements, exhibiting on trade shows, organising client events. We also help you with public relations in the country.
After reading our proposal, or in case you have any other questions:
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