China: an enormous emerging market
China is the second largest economy in the world, after the USA. The Chinese economy has been growing rapidly, presenting a very big and rare international business environment. The import market in China is around 25% of its GDP. It is a large market for exporters, who in most cases need a sales agent or local distributor.
How to find a good business partner?
The first question for China is where you want to start: in Hong Kong, with its more western law system? In the more easily accessible cities like Beijing, Shenzhen and Shanghai, where there is more competition? Or in the second tier cities, where you may find more obstacles to overcome, but less foreign competition?
Working with local wholesale parties, agents or distribution companies is a prerequisite for exports to China. Setting up your own subsidiary often turns out to be troublesome due to the many regulations. Because of the size of the country, your China sales agent or China distributor may be much bigger than your own company and require a different approach than you are used to.
Alliance experts can find your business partners within 6 to 8 weeks
Alliance experts helps companies with entering new markets profitably. In China we work from Shanghai and Shenzhen with experienced business development specialists who speak both English, Mandarin and Cantonese. We also have good contacts on government level in Beijing, Tianjin and the Hebei province and extensive working experience in Chongqing and Chengdu.
We have a clear and structured approach to find the best partner
We first want to know what kind of partner you are looking for. Based on your information, we make a long-list of 15-20 potential partners that fit your description. After your approval we find the right decision maker, approach him or her personally and share your business profile with them. This mostly leads to 3-5 companies who are suitable as your partner and interested in working with you. Once we have found these companies, we plan your meetings and accompany you during the first visits.
Suggestions for further reading
- China IT industry: software and e-commerce opportunities
- International business in China – how to sell to the Chinese?
- Successful trade mission from China to the Netherlands and Germany
- Solar energy and environmental technology in China
- Gaming industry in China
- How to market and promote your business online in China?