Collin Chee

Collin Chee

Collin Chee is Alliance experts partner in Singapore with strong experience on FMCG, Fashion and Sports. Since 18 years old, Collin has been involved with a varied array of industries at different stages of his life. Today, at 51, Collin has built a strong network base of contacts with local and overseas active industries. His open mind and sincere approach are the key reasons why most of his business associates have maintained strong relationships with him.

Collin has been a fashion coordinator for a lifestyle magazine in mid 80s and partner of a modelling agency in early 90s. He was partner in Singapore’s first Football statistics guidebook from 1999 – 2008 and one of the earliest to create a football-themed restaurant. He also held a senior management position in the Singapore National Football Team from 1995-1999, during which he led the team to more than 10 different countries in Asia and the Middle East.

From 2009 to 2015, Collin had the opportunity to work in Alamjaya Wirasentosa, an FMCG distribution company based in Medan, Indonesia. At that point in time, Alamjaya Wirasentosa has 45 warehouses, workforce of 1,000 employees, 32,000 registered outlets. He successfully set up a marketing department from scratch.

Collin speaks English, Mandarin and basic Indonesian. You can contact Collin Chee by email or mobile: +65 8614 9149.