If you product is suitable for it, you can make use of online sales platforms like Amazon, e-bay, Alibaba or Lazada, or a whole range of more local online marketplaces, where you may have less competition.
The key to selling online is localisation
About 2 billion people in the world order online, but only 360 million people are native English speakers. And although there are about 1,5 million people who understand English, you may have better sales chances if you present your products in their own language. And that is only one aspect of localisation. These are the four aspects that you have to think about:
- having the right products, that are in demand locally
- being on the right platforms, in the local language
- doing enough promotion, on local (social) media
- optimising your process for delivery and returns
Alliance experts can help you with all four aspects. We advise you, take care of translations, connect you with the right service providers and we can manage you business locally.
Online sales is more than Facebook adds or putting your products on ebay. It is a process of attracting attention, converting this to your sales platform, prompt delivery and good aftersales, in order to get recommendations and advocating customers.
Alliance experts helps you to sell on local online marketplaces
Alliance experts can help you enter the online marketplaces in your target country, first with limited up-front costs to test your product, and if your sales is picking up, we can help you make the process more efficiently.
Step 1: test your product with limited investments
You can send us your product descriptions or just refer us to another e-commerce website where you offer your product. We will then make a translation into the local language and local style of presenting products. The seller will be a local Alliance experts entity, in order to gain trust. As soon as we get the order, and the payment, we will notify you, so that you can ship the product directly to the end-customer. For this purpose we will provide you with the right information about packaging and labeling requirements, customs procedures and customs duties etc.
We will also respond in the local language on any enquiries, requests or claims. Any returns can be sent to us, and we consult with you how to handle these. We will deduct the local taxes and our fees from the sales and will pay out the remainder on a monthly basis.
Step 2: add local shipping
If volumes increase and become more predictable, you can make your product more attractive by sending stock to the country, so that you can offer shorter delivery times. Alliance experts works together with a local fulfilment party, who can import your goods, keep your stock, and package and ship your products on demand. This way you will save on shipping costs, and increase your margins, at least if you have the volumes to overcome the monthly costs for storage and financing of your local stock.
Step 3: add offline
For a number of products it is useful to have offline sales outlets as well, if only for your customers to touch, feel and try out your products. If the online sales of your product becomes substantial, it will also become less risky for retailers to start distributing. Alliance experts knows the market, can easily select the right retail chains and approach the most relevant distributors. Read more about our matchmaking services.
Add marketing efforts for increased sales
No sales without marketing, and also on online platforms your product needs to be promoted in order to sell better. We can help you with your online marketing by keeping your local facebook page up-to-date and active, by managing your online advertising campaigns or by helping you select the right offline channels and activities.
We can do this as your local country manager, but on a part-time basis, which can just be a couple of hours per week. We closely align with your own marketing department and let them do the real branding activities, while we do all the proper translations.