Enter new markets faster: get an indicative proposal and budget

Close your market entry deals faster with our support in marketing intelligence, positioning advice and the right contacts with distributors, agents or direct clients. Tell us a bit more about your company and you will see step by step what we can do for you.

    If you have any questions about this form or if you want to speak to one of our team, please contact:
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    What country is your company/division based in?

    What best describes your company?
    We just started sellingWe already sell over 1 million Euro/USD in our home countryWe already sell over 1 million Euro/USD in markets abroad
    Do you already know which country you want to target?
    No, we are still open to many countriesYes, this country is...

    If you haven't selected a country yet, then Alliance experts can help you with selecting the right markets. One of the first things to look at is the price positioning of you product or service. What would apply best on your offering?

    With a really high end offering, you may have to target well developed countries like the USA, France, Singapore or Japan, as only there may be enough buying power to afford your product or services.

    With these suggestions, please select a country before you continue:

    With a mid end offering, you want to have a market where you can stand out because of your quality or design. You may have a look at Eastern European countries like Poland or Romania, Middle Eastern countries or some countries in Latin America.

    With these suggestions, please select a country before you continue:

    Often a very competitive price also goes with concessions on the product or service. In that case, look for price-sensitive markets as in Africa, some countries in Latin America or Asian countries like India or Vietnam.

    With these suggestions, please select a country before you continue:

    You want to enter the market in:

    How much market research have you done so far on this country? Tick as many boxes as you can.
    We know the product requirements, current import duties or services withholding taxesWe know how big the market is for our specific product or serviceWe have listed which competitors are already in the market, including their price and general positioningWe know the most likely channels for our marketing communication (e.g. magazines, shows) and their costsWe have spoken to other players or consultants in this market and learned from their experience

    Our proposal would consist of the following steps and payments:

    1   Your score on market research is: %. We will draft a market verification report which includes a general size of the market, the main distribution channels and competition and their pricing. We discuss these findings with you.We will check your research so far and ensure we have a full picture of market size, distrbution channels and competition. We discuss these findings with you.We will discuss your research findings with you and share any additional data that we may have on the market. A first payment before we start

    How well prepared are you to position yourself in this market? Tick as many boxes as you can.

    We can quickly deliver in this country and even handle returnsSales materials are available in the local language (or in English, only in case of B2B sales)We know what prices clients are willing to pay for the quality of our offeringWe know which competitor we want to push out of the marketWe have a projection of expected sales for our distribution channels based on experience in other countriesWe know what marketing is necessary and have a plan how to do this together with a local partner

    2   Your score on positioning preparation is: %. We advise on the distribution channels to approach first and together with you we work on a document or other materials to position you in this market. We advise on the distribution channels to approach first and help you improve your presentation for them. We review your chosen distribution strategy and distributor presentation materials. We make a first long-list of potential partners or clients and share their profiles with you.We discuss with you which prospects you want to approach first and make a long-list with company profiles and DMU info. A second payment at delivery of the long-list
    In , how many potential clients would there be for you?

    More than we can handle, so we need you to find us distribution channelsNot more than a dozen that you can approach directly (e.g. one or more major brands or retailers)

    3   We approach all long-listed companies to see whether they are interested in working with you. If necessary we add new companies. We report on all contacts and responses. In general this leads to two or three suitable and interested companies. A third payment at delivery of our report
    3   Together with you we decide on the right approach per potential customer. We reach out for first contact, find the right decision maker, introduce your company and set up a first call, together with you. We brief you beforehand on the person that we will be speaking with and the communication so far. A fee per call that we arrange for you or other milestone
    How long do you want us to be involved:

    Find the right potential sales channels and then introduce usWe want a longer involvement, up to the moment we have a dealWe want Alliance experts as the main point of contact for the country for the next few years

    4  
    We set up calls between you and these short-listed candidates and join you in the first calls. We help you evaluate your options
    We set up calls between you and these short-listed candidates and support you in all communication until the first sales is closed.
    We involve you in the calls that we have with these short-listed candidates and work together with you to make them your channel partners. We will manage these partners on your behalf, as being you agent in the market.
    Of course we will be available for any follow-up activities
    We will support you in all communication until the first sales is closed.
    For any partner that starts working with you, we will manage the relationship on your behalf, as being you agent in the market.
    payment only in case of physical meeting
    A bonus when the first (substantial) sales is closed
    A percentage of the sales, for a period of several years
    payment only in case of physical meeting
    A bonus when the first (substantial) sales is closed
    A percentage of the sales, for a period of several years

    What other situations apply to you?
    the end-users of our product or service are mainly consumersyou can find our product in supermarkets or drugstoreswe deliver services from our home country or electronic services

    What budget should you keep in mind for your market entry?
    Based on your previous answers, you may have to think of the following items to budget:

    Phase Item
    Market research/Preparation Market research reports on market size and structure: up to 5.000 Euro/USD
    Marketing agency for positioning advice: up to 10.000 Euro/USD
    Website translation and localization: up to 5.000 Euro/USD
    Competitor field research: up to 3.000 Euro/USD
    Orientation trip per person: up to 5.000 Euro/USD (hours not counted)
    Documentation translations & stickering: up to € 5.000 Euro/USDPackaging adjustments: up to 20.000 Euro/USD
    Finding distributors Having a booth at an international trade show: up to 50.000 Euro/USD
    Visiting potential distributors/clients in the country: up to 5.000 Euro/USD per trip (hours not counted)
    Growing your market share Providing training to sales and support staff: up to 10.000 Euro/USD
    Advertisements in industry magazines: up to 20.000 Euro/USD
    Customer events: up to 10.000 Euro/USD
    Advertisements in consumer magazines: up to 100.000 Euro/USD
    Listing fees for supermarkets & drugstores: up to 20% of the first year turnover

    Working with Alliance experts saves you costs, time and unfavourable first impressions. Our approach provides an alternative for many of the items above to enter the market in , and for this we typically charge our clients between 8.000 and 15.000 Eurobetween 12.000 and 20.000 eurobetween 15.000 and 25.000 Euro.

    Please fill out your name and email address to get the above overview directly in your inbox. We will also send you our whitepaper 'Growing your international sales' and one of our team will contact you for further follow-up.

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