Being present at a trade show is a useful way to find new customers and distributors, but it also is a big investment. Renting booth space, decorating it, shipping your samples and your own travel and stay easily amounts up to 10,000 USD, even if you keep your booth small. And then you have to wait whether the trade show will attract enough visitors, whether they find your booth and you can engage them in the right type of conversation.
Alliance experts helps to make your trade show presence pay off!
Especially if you are visiting a trade show in a country for the first time, it is important to meet the right agents or distributors. They will be able to bring your business further locally. Alliance experts helps you in three ways to optimise your chances for success.
1. We help you stand out with your booth
Even with limited budget it is possible to attract more visitors, by having the right banners in the local language and by highlighting the aspects that are important in the region where the trade show focuses on. In countries where English is not the common language it is useful to have some product descriptions in the local language. We help you prepare and check your translations.
2. We make appointments with potential agents, distributors and key clients
A lot of your potential partners and clients will visit the trade show, but they just need to find your booth. We call them in advance, send them your information and make appointments with them to visit you in your booth, where you can show your products or explain your services. This way your presence has a much better yield.
3. We are in your booth to reach out to visitors and overcome cultural and language differences
During the trade show we will be present to link you with other booth holders, to help you address visitors and to support you with quick translations where necessary. We also inform you about local customs so that your interactions with potential partners and clients will be smoother. We help to clarify misunderstandings and aim at agreeing on the right follow-up. Our presence will also enable you to visit the other booths yourself without leaving your booth empty.
Let us know where you are planning to go!
In most cases we will spend one day on preparations, two days on making appointments and we will accompany you at the trade show during two days. Depending on the country and exact location of the show, your investment will be between 5,000 and 10,000 EUR. However, our experience is that your follow-up in terms of leads and appointments more than doubles.