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Distributors or sales agents for Europe, how to find them?

With over 700 million inhabitants who are relatively affluent Europe offers a huge potential to sell your goods or services. But Europe is not one market, it consists of 44 countries, ranging from huge territories like Germany to small islands like Malta. Where to start and how to enter the market?

Difference between West and East Europe

The biggest difference is between Western Europe and Eastern Europe. In Western Europe, e.g. Scandinavia, the UK, Germany, France, the GDP per capita is typically over 40,000 USD and if you want to introduce new products there, they should be either of good quality or dead cheap.  In Eastern Europe this is different, since the GDP per capita is much lower. People like high quality, high design goods, but can not always afford it. So there is a market for simpler products.

Enter the market with an agent or distributor

Doing direct sales in such a diversity of markets, with many different languages, would require huge investments. Therefore it is better to work with intermediaries, like agents or distributors, and only set up an office in one of the countries for marketing and logistics support. Unless for high-tech niche goods, you will need an agent or distributor per country, or even per region within a country.

Alliance experts can find your business partners within 3 months

Alliance experts helps companies with entering new markets profitably. In Europe we have offices in all major markets, and also in a number of Eastern-European countries. Everywhere we have local people, who know the market and have an extensive network. They can find your agent or distributor within 3 months.

We have a clear and structured approach to find the best partner

We first want to know what kind of partner you are looking for. Based on your information, we make a long-list of 15-20 potential partners that fit your description. After your approval we find the right decision maker, approach him or her personally and share your business profile with them. This mostly leads to 3-5 companies who are suitable as your partner and interested in working with you. Once we have found these companies, we plan your meetings and accompany you during the first visits.

This entry in exports was updated on May 9, 2021 by specialist.