With the advent of the Internet, people are buying more online. As market research shows, e-commerce has expanded globally enabling consumers to buy from foreign sites. Also in Europe, e-commerce is getting more cross-border.
5 Basic tips of commerce in Europe
1. Laws and rules
Always be mindful of the local rules and laws that have jurisdiction over distance selling, marketing, and handling personal data.
2. Website adjustments
Always do your research and study the competitors’ sites. Adjustments on the part of the creator need to be done in order to cater to customers and gain their trust and confidence. This includes communicating in their own language.
3. Payment solutions
Find out how your customers want to pay. Different customers mean different means of paying.
4. Deliveries and returns
Find someone who can help you facilitate easy delivery of products and processing of returns.
5. Local adaptations
Make sure to adapt to local culture like in the case of language barrier. Always seek out help to translate languages for your customers and for yourself.
Trends and opportunities
170 billion euros are spent online by consumers all over Europe. 4 out of 5 people in the Nordic region buy goods online and the same goes with consumers in the UK and in Germany. The British even spent the most last year in buying goods online.
In Europe, most of the goods people shop online are clothing, footwear, home electronics, and books but the difference with the consumers mainly lies on how they paid for these goods. Germans pay against an invoice or via PayPal, the British by debit and credit card, and the Poles directly through the bank.
|All countries in Europe except the Nordic region, Spain, and Italy||Clothing and Footwear|
|Germany, UK, and France||Skin Care Products and Cosmetics|
|Germany||Sport and Leisure Articles|
The importance of low prices in Southern and Eastern Europe
Prices are important to the people in Europe as they believe it plays a significant role in the purchase of consumers. If an online store had the lowest price, then it was considered to be a competitive advantage as consumers found it more interesting than other products.
Quick delivery for the majority
E-traders will have consumers flock to them if they are able to offer them a quick way of delivering the products to them. When ordering online, the people in Europe expect it to arrive immediately. Demands for these quick deliveries are increasing and thus making it more an important factor in E-commerce. A major competitive advantage for E-traders they can consider would be free delivery in order to boost their prospects.
When shopping in Europe
Online shoppers in Europe also buy a great deal from other countries within Europe. E-commerce though is gradually expanding globally and in Europe, the Nordic region has the most consumers who opt to buy goods from foreign sites. When buying online, the US has the most European consumers. China also has a big number of consumers from Europe who shop online for their products.
Most bought products per country
Top 8 products bought by UK Consumers online last year
Top 8 products bought by nordic consumers online last year
Top 8 products bought by french consumers online last year
Top 8 products bought by spanish consumers online last year
Top 8 products bought by italian consumers online last year
Top 8 products bought by benelux consumers online last year
Top 8 products bought by poland consumers online last year