What do we know about Polish consumers?
Poland is a land of 38 million mainly Polish, and some Silesian, German and Ukrainian citizens. The latest indication of family income distribution was recorded in 2009 in which Poland’s Gini Index was 34.1, with ‘0’ representing perfect equality and ‘100’ representing complete inequality. This reflects a fairly even distribution among its people.
61% of Poles live in urbanised regions of the country. Warsaw is Poland’s largest and primary business centre with the highest number of people in the country.
The Polish have traditionally been conservative spenders. Lately however the fast progressing middle class and other aware, affluent sections of the Polish society have been showing demand for luxury products and changing the old set beliefs about the average Polish consumer.
What do people import to Poland?
- Machinery and transport equipment
- Intermediate manufactured goods
- Lubricants and other materials
Which are Poland’s favourite import countries? (Percentage of total exports)
- Germany (28%)
- Russia (9.1%)
- China (6.5%)
- Netherlands (5.9%)
- Italy (5.5%)
Which is Poland’s top container port?
Por Gdansk is Poland’s busiest container port
Which is Poland’s top cargo airport?
- Warsaw Chopin Airport
- Katowice Airport
What are Poland’s import regulations?
As a part of the EU, any items imported into or exported from Poland any country within the union are exempt from any custom duties or import fees.
Hence an import in Poland implies the bringing in of a product from outside the EU. This process requires a custom’s declaration, supporting documents, and a payment of duties and taxes. It is necessary to provide payment or security for any product brought into the EU/Poland in order to release it to the relevant party.
The basic VAT rate in Poland is currently at 23%.
What are Poland’s Import Tariff and Taxes?
The custom duty chargeable depends on a) customs value b) tariff classification c) origin of the goods.
Tariff classification is conducted according to the Combined Nomenclature from the Common Custom Tariff Regulation, with a description of the goods and an 8 digit code.
The Polish market place projects a developed retail scenario especially via the online medium. To get ahead of competition Polish retail players are required to pay attention to pricing, presentation, sales service and other associated frills to attract consumers. Economists are however, predicting favourable sales growth in the Polish retail sector due to a positive macro-economic situation in the nation and rising disposable incomes.
Nevertheless, apart from identifying the right distribution and sale modes, players will need to continue to cater to the traditional Polish habit to ‘shop smart’ i.e.: find the best deals at the lowest prices!