Interesting consumer trends in the European market today
How do consumers of today behave? Here are 10 countries with their interesting consumer trends that we can find in the European food market. This will give you an idea for new opportunities on expanding your company into these countries.
Consumers in Portugal have changed the way they spend their money ever since the Portuguese financial crisis began. In 2012, people began to focus more on prices and promos, and even began to purchase in lesser quantities. They began buying food to prepare at home for work and/or school instead. However, despite consumers opting to afford products cheaply, they still consider convenience and health factors as priority qualifications in their purchases.
Italy was not able to escape the clutches of the European debt crisis as well, and this has remarkably reduced the people’s consumption habits. Food consumption has greatly fallen and now, Italians are more concerned in getting products and brands cheap. Consumers are now on the lookout for discounts and promos but they have not given up on quality and authenticity just yet.
The food market in Austria has seen a development on new products for people with food intolerances such as lactose-free products, gluten-free products, et cetera.
The market has also witnessed consumers to opt more on food, which are convenient for them. Take for instance, KochAbo. KochAbo is a food delivery service that provides recipes and the corresponding ingredients for people so they don’t have to think about recipes or ingredients anymore which makes it more convenient.
Convenience is an important concern for consumers in Germany. They prefer to have their food ready-to-cook.
Also, one-person households are steadily becoming more popular so the demand for smaller-portion products are becoming more important. This avoids food wastage and offers a cheaper lifestyle for the consumer.
Another consumer habit on the rise is the way eating patterns have been changing over the years. Vegans who opt for soy- and/or plant-based diet consumption and people who suffer from particular allergies or food intolerances account for the change in food-eating habits.
5. United Kingdom
Consumers in the United Kingdom are more concerned now with cooking at home. Despite this though, they skip eating breakfast at home and prefer to eat while travelling or at work. Thus, the demand for high-protein products like drinks, cereal bars, bread, and snacking products have grown.
The people in Spain are very particular now with food wastage and dietary balance. This has made a mark on responsible consumption and shifted the consumption trend to more fresh and local products. It won’t be soon before more food is being eaten at home, and less in hotels and restaurants.
In 2014, studies found that almost one in four Northern Irish children was obese by the age of 11. This has prompted the country to reassess their products in efforts to turn it into healthier ones. Now, price wars are ongoing in the market over vegetables and the consumers are responding to this quite well.
Consumers are now searching for more convenient and healthier products. Online food shops have provided the people the convenience they seek for and food safety has become a priority concern due to food scares.
77% of consumers are eating less outside and this has increased food purchases. Nevertheless, the people are still mindful of the money they shell out if whether it is worth paying for good food or not.
In Norway, consumers have a growing interest in foreign food such as sushi, tapas, and tacos. Foreign food is currently in demand in the Norwegian market.
The economic market, especially the European food market may be complex. However, as long as you know what the consumers are after and with the right market research, you won’t go wrong.