Petfood in Singapore, Thailand and Taiwan: a comparison

The demand for pet food is growing in countries like India, Indonesia, and Thailand and has matured in countries like Japan. There is a decline in the volume of cat and dog food but the increase in other pet food across the Asia-Pacific region.

Due to an increase in consumer interest as well as stable mid-range incomes, demand for pet food has increased in Thailand, Taiwan, and Malaysia.

Here are the specific percentages in these three nations:

  1. Growth in Internet retailing – 168%
  2. Growth in pet superstores – 118%
  3. Growth in supermarket and hypermarket channels – 63%

According to country data, the biggest brands in dog food and cat food are Pedigree and Whiskas respectively. However these brands have a bad public reputation as customers  have begun to consider them detrimental to their pets’ health. Customers are now willing to pay for a high-quality product as they treat their pets as valued family members.

Most active brands for dog and cat food in the following countries is listed below:

  1. Singapore – Avoderm, Purina, and Addiction
  2. Thailand – 1st Choice, ANF, and Avoderm
  3. Taiwan – Hill’s, Royal Canin, and Isco(Holistic Recipe Solution)

Distribution channels

Non-store based retailers have shown the maximum growth. The most important retail formats are Hypermarkets and Supermarkets. Hypermarkets have done well as they provide free samples and provide low priced bulk goods whereas supermarkets are very important as they capture the majority of citizens during their weekly shopping expeditions.

Other retail formats include the following:

  1. Convenience Stores: In spite of limited space this retail format cannot be discounted as people can also pay their phone bills, mail packages or purchase train tickets at these outlets.
  2. Pet Stores: As having pets is now fashionable, these stores offer pet clothes and accessories as well as food, treats, shampoos etc.
  3. Veterinary offices/animal hospitals: Even though specific brands of petfood were sold earlier at veterinary clinics, there is more diversity now and these outlets have a lot of potential as distribution points for prescription or dietary products, supplements and products marketed as “healthy” or “nutritious.”
  4. Online stores: Online petfood store sales have increased in recent years as the younger generation is more keen on finding bargains quickly for their favorite products on the internet.

Opportunities for growth

Nutrition levels, pet preferences, price, and brand name are the major factors influencing consumer choices. Consumers now look for products which claim to be organic, natural, healthy etc. Labels such as veterinarian endorsements, country of origin or certifications from the USDA, for instance, are other important factors.

Customer interest, particularly the younger generation is drawn to attractive packaging as well as exciting promotional events as they are heavily influenced by these marketing campaigns. These dictate the rise or fall of new-to-market products. According to country data, the support for pet care will eventually grow too. For a smoother market entry, it’s please consult Alliance experts as we have researched this sector before.

This entry in Asia was updated on 20 May 2021 by specialist.