Are you in the technology space (software / hardware / BigData / IoT / Saas etc.) and have good results in your home market? Are you looking for growth? North America is the largest market for most technology products / services and with still substantial growth in the right sectors.
Will it be easy? No. It is a tough market (and many companies fail) – but we can make the entry easier for you. And if you already have a presence – we can help you to grow faster!
The United States: promising but competitive
Being the largest economy in the world, the US has a significant influence on the global market. With a big consumption market, diverse culture, and a developed economic system, the US is a tempting destination for many international businesses. Diversity is characteristic of the US market.
How to find your agent or distributor?
The United States of America (USA) has a population of 327 million. In 2022, 83% of the population lived in the cities, and this percentage is slowly rising. The average income per capita is almost 60,000 USD. This is promising to sell your goods, but you’ll have to know where to start. A state-by-state approach might be a good idea, or first to focus on some major cities.
If you speak English, the language does not seem to much a barrier. But the culture of doing business can be totally different then you expect. You need to present yourself well, and the first time should be right. A local agent or distributor can help you with that.
Alliance experts helps you with your market entry
Alliance experts has a diverse team in the USA and Canada market, led by a seasoned executive with 25+ years of taking technology companies to market leadership. We have a structured approach to help you with all the steps needed to become successful. Regardless where you are in the process of entering the market, we support you from strategy development to managing your distribution channels.
Contact us to have a first call
Contact us to schedule a call with our North America team for a 30-minute complimentary consultation and to discover how we can help your company grow in North America!