Our local teams plan & execute
Alliance experts helps you to develop your market entry strategy on the go. We scan the market, launch your product and grow your sales, constantly monitoring the responses and improving your approach.
The United States of America has a population of 327 million. In 2022, 83% of the population lived in the cities, and this percentage is slowly rising. The average income per capita is almost 60,000 USD. This is promising to sell your goods, but you’ll have to know where to start.
The United States (the US) has 50 states, five territories, and a federal district. The country is governed by the federal government, having fifty states and the federal district of Washington.
What market entry approach you want to choose, will strongly depend on the type of product that you are selling.
Product type | Possible strategy |
B2B products, high value, small volumes | One distributor or agent for the whole country may do, unless the sales process is complex and local service or maintenance is needed. |
B2B products, high volumes | For logistic reasons and if applicable for service and maintenance, you may choose for regional distributors |
B2C products with regulations per state, like medicines and alcohol | One distributor per state |
Other B2C products | You may start with one distributor first, who is the most eager to test the market for you and support the sales with brokers. Later on you may choose more distributors and set up you local company and do some sales directly. |
In the competitive USA market, you have to convince a retailer why he will make more margin with your product than with what he currently has on the shelves. We help you make the competitor analysis, position yourself in the market and present you in the right way. And we do the groundwork in approaching the right decision makers.
We work with local teams, who already know the market, speak the language and know the business culture.
We can compare different markets and as we can help you in all of them, we only favor the market that may work out best for you.
We help you avoid cultural misunderstandings, compliance issues, and other risks associated with entering a new market.
The best way to learn about a market is to start reaching out and adjust your sales pitch on-the-go. This is what we do in our Scan-Launch-Grow approach.
1st month
We dive into your product and what sales strategy has worked for you in other countries. We show you offering to various potential distributors or customers to collect feedback. And we review your competition so that we can determine the best market entry strategy.
2nd month
Together with you we develop a first pitch for your target group. We extend our long-list of potential targets further and start reaching out, getting to the right decision makers and pitching your product. And we discuss the results with you, in order to optimise your strategy further.
3rd and next months
We keep searching for new distributor candidates or clients and reach out to them. We also follow-up on previous contacts we had and on leads that you bring in. We introduce you to interested parties, but we can also support in meetings or close deals on your behalf. Every month we review our results.
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