With the advent of convenient and innovative mobile devices that offer a wide range of functionality and specifications, there is a drastic increase in the number of people using their mobile phones to access the Internet. From getting certain information to enabling actions, almost everything can be done through a mobile phone.
Your mobile app makes a good chance in the United States
In the United States, there is a steady increase in the number of smartphone users. The country has a smartphone platforms market share of 77%. The US, South Korea and Japan comprise the “app store superpowers”. Apple is one of the leading app providers along with Android.
For a mobile app to succeed in the US market, it is crucial to look at the current trends and the need of the consumers. The industry is growing but there are only few who are actually gaining. Consumers spend about 86% of their time using their smartphones to use applications. But they only use about 5 apps that they have installed either from Google Play or the App store.
This trend only goes to show that although there is an increase in time spent using certain apps it does not equate to an increase in downloading of new apps.
Another observation - Even if iOS and Android users are of the same average age, the observation has been that iOS users earn 40% more than the Android users and spend 20% more of their time on devices.
4 Major areas of particular interest in the USA
For a new market player, these 4 key areas of interest can help in increasing the chance of a mobile app to get more downloads:
- The rise of messaging app: From 2013 to 2014, the rate of downloading top 10 messaging apps increased by 53%. This only goes to show that people are always looking for new, creative and convenient means to communicate.
- The next key area is the sharing of economy apps. Sharing apps like Uber, Lyft and Airbnb increased by about 31%.
- Mobile video streaming: As consumers experienced faster data speeds in 2015, the downloading of the top 10 apps from which they streamed increased by 44%
- Music apps: During 2014 brands such as Soundcloud, Pandora and Spotify captured their positions in the US market.
Bringing mobile app technology to United States
To establish a firm in the US, businesses have to undergo a process and satisfy the legal requirements. Business owners need to be knowledgeable with the procedure from incorporation, local employment, setting up the daily business operations to operational support and sales marketing.
Based on country data, the app market in the United States is huge and profitable. To succeed in this space, the requirement is to go beyond just providing a new app. The market requires innovation that meets the dynamic demands of the evolving user whether it’s for gaming, communicating, shopping or more.