The United States East Coast: promising but competitive
The East Coast states harbour about 115 million people, which is a bit less than 40% of the USA population. This is a promising number to sell your goods or services to, but you'll have to know where to start. A state-by-state approach might be a good idea, or first to focus on some major cities.
How to find your agent or distributor?
Whether your company is based outside of the USA, or just based in other parts of the country, local knowledge and a local network is important to find your way around. If you speak English, the language does not seem to much a barrier. But the culture of doing business can be totally different then you expect.
For many products and services you need somebody who knows the local market, has a good network and is willing to put effort in selling your offering: an agent or distributor.
Alliance experts can find the right agent or distributor
Alliance experts helps companies with entering new markets profitably. In the United States we work from Miami and New York with experienced business development specialists.
We have a clear and structured approach to find the best partner
We first want to know what kind of partner you are looking for. Based on your information, we make a long-list of 15-20 potential partners that fit your description. After your approval we find the right decision maker, approach him or her personally and share your business profile with them. This mostly leads to 3-5 companies who are suitable as your partner and interested in working with you. Once we have found these companies, we plan your meetings and accompany you during the first visits.